Learn more at http://jeffzelaya.com - Jeff Zelaya teaches an introduction to Public Relations to a class of Vocus PR Business Development Associates. Jeff Zelaya is a professional public speaker and a considered an expert on the topics of Public Relations, Marketing, Social Media, Public Speaking, LinkedIn and Social Selling.
3. o Lululemon (LULU 47.15 ↑0.00%) Athletica (LULU)
stock was obliterated to the tune of 17.5% today
on sudden and unexpected news that its
CEO, Christine Day, would be stepping down. The
stock had reached a 52-week-high of
$82.50/share yesterday, literally moments before
the resignation announcement in after hours.
LULU, the yoga clothing specialist, sells $98 yoga
pants and $58 tank tops, and sells enough of
them that the company was valued over $11
billion on a market cap basis yesterday, before
losing almost $1.5 billion in value today.
Sales Academy
7. Public relations is the practice of managing the spread
of information between an individual or an organization
and the public
-Wikipedia
Sales Academy
8. When can we use PR?
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Company + Product Launch
New Hire
Upcoming Event or Trade Show
New Partnership
Breaking News
Financial Disclosure
Crisis Control
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10. PR Tactics:
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Pitching Media
Press Release
Applying for Awards
Getting Quoted
Stirring Controversy
Speaking Opportunities
Getting Reviews
Blogger Outreach
Social Media Engagement
Hire an Agency
Media Tour
Monitoring
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11. Benefits of PR
o Create awareness
o Brand protection
o Save $$ over advertising
o More believable
o 3rd party validation
o Differentiate from a competitor
o Leads
o Sales
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12. Content marketing
• A form of inbound marketing
• Involves the creation and sharing
of media in order to acquire customers.
• Formats include:
― News, videos, white papers, ebooks, infographics, case studies, how-to
guides, Q&A’s articles, photos, etc.
Sales Academy
Marketing is obviously a huge part of what Vocus does. What we will talk about today are some generic facts about marketing as a whole and then also take a look at how marketing has changed over the years and how that has affected our business, our customers, and the way we do business every single day.
When you think about the word marketing, what does that mean to you?
Read slide. What are some good marketing campaigns you can think of?
The ultimate goal of Marketing is to help the businesses grow. They accomplish this in various ways by providing increased leads, more purchase….
Let’s take a look at some different forms of marketing.