This document summarizes a council meeting on using social media for grantmaking and measuring its impact. It discusses how social media has been used for political and humanitarian causes and provides examples of foundations using social media. Data is presented from a social media cohort of nonprofits that shows the return on investment from social media campaigns, including increased donors, website traffic, and funds raised. The document concludes by identifying promising aspects of social media for nonprofits and foundations.
14. How do people become involved, make decisions, step across the threshold? Or, what can we learn from Lady Gaga? Pathfinder Solutions Supporting the future of philanthropy through engagement, talent development, research, technology and training
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16. Social Media Cohort – Anschutz Family Foundation Community Health & Disability Youth and Education Arts & Culture International Relief Environment
17. Social Media Cohort ROI - 4 Month Snapshot # 501c3 Organizations 22 active in cohort ($200K-$60M) # Campaigns 36 (1.6 per organization) Total $’s $568,148 # Donors 3355 new donors Avg/Campaign $15,781 per campaign Avg $/Donor $177/donor % 1 st Time Web/SM Campaign 60% involved for 1 st time % Increase in FB Fans 5 - 60% lift % Increase in Twitter Followers 0 - 40% lift Overall Cohort $$ ROI 4.5 x Initial Investment for Platform*
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20. TEXT2PLEDGE : MOUNTAIN FIRE FUND Combining Web and Mobile 52% Conversion $3,310 $ Pledged $16 Avg. $ Pledged $2,518 $ Donations $26 Avg. $ Donations $221 $ Pledged/Minute $101 $ Donated/Minute
![Session Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],Please use Twitter hashtags: #fundertech, #2011 annual, #COF View Beth Kanter’s presentation slides and the instant polling results: http://zerodivide.org/social_media_and_measurement](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)