Permanent availability and high performance are among the very key points the companies usually consider when choosing a hosting service. Obviously, no one wants to lose money because of occasional downtime or low performance. To meet the requirements of highly loaded productions you need to supply them with scalable application servers, smart load distribution and database clusterization avoiding a single point of failure. However, the configuration of a reliable WordPress cluster is not a trivial task even for experienced developers and system administrators. In this presentation, we demonstrate a newly launched WordPress solution for service providers that can be installed in one click. It is packaged as auto-scalable cluster powered by LiteSpeed, MySQL Galera and integration with enterprise CDN. You can examine the core benefits of such combination, how it is implemented and in what way this package can be used to attract new high-end customers and grow your hosting business. https://jelastic.com/wordpress-as-a-service

1. Premium WordPress
Easy Launch of VIP Services

2. WordPress Leading CMS Market
DATA SOURCE: W3TECHS.COM
● Over 409 million people view more
than 21.5 billion pages each month
● About 83.6 million new posts per
month
● 44.9 million new comments each
month
● Among WordPress users
TechCrunch, TED, CNN and the
National Football League

3. Distribution of Companies that Use WordPress
revenue-based

4. Top Challenges for WordPress Users

5. The Cost of Problems Undervaluation
84 Lumber ads for Super Bowl 2017 cost $5 million, when
viewers went to the site, which was unprepared for a massive
traffic spike, they saw only “Service Unavailable”
1 second page delay can
result in 7% reduction in
conversions.
If site is making $100,000 per
day, it can potentially cost
$2.5 million in lost sales
every year.

6. Complexity while Setting Up Clusters
● Configure app servers and their scaling
● Set up load balancing for traffic distribution
● Clusterize databases, tune replication and connection
● Configure storage and cache server
● Deploy WordPress
● Add SSL certificate
● Enable add-ons for domain binding, CDN, file
synchronization, multisite network etc.
● Control and perform updates of the servers

7. Finding Scalable and High-Performing Hosting
Owners of big fast growing projects and heavy traffic websites who use cPanel/Plesk
often feel frustrated trying to find a hosting solution that can scale their VPS horizontally
in an efficient way when needed

8. 75% of Customers are Ready to Pay ~30% More
Upsell for Enhanced Cloud Hosting Services

9. Why Do You Lose Users in Favour of Competitors?
● Lack of expertise in WordPress clusterization, scaling and HA setup
● Limited budget prevents from extending support team
● Difficult to compete with established brands

10. How to Beat Competition?
● Make complex things simple
● Increase cost efficiency and offer competitive pricing
● Collaborate with known providers to profit from their brand recognition

11. How Jelastic
Can Help

12. Auto-Scalable Clustered WordPress in One Click
● Automatic installation and management via intuitive UI
● HTTP/3 ready LiteSpeed Web ADC load balancer and
LiteSpeed Web Server
● HTTP/3 ready Premium Verizon Edgecast-based CDN
● MariaDB Galera cluster for HA on DB level
● Pre-configured load alerts, automatic vertical and
horizontal scaling
● Built-in Let’s Encrypt SSL with automated renewal
● Integrated Redis Server for object cache
● Geo-DNS via Verizon DNS or Azure Traffic Manager

13. LiteSpeed Load Balancing & App Server
LiteSpeed is an excellent choice
for ISVs and SMEs looking to
increase performance, security
and availability of large
production environments

14. LiteSpeed Licensing
● Fixed price for any usage within the tier
● Based on cloudlets usage
● Free license for 16 cloudlets per environment

15. Premium HTTP/3 CDN
Verizon Edgecast based CDN automatically installed as add-on from Jelastic dashboard
providing:
● 4,000+ global interconnections
● 130+ points of presence on 6 continents
● Fast-routing IP Anycast
● HTTP/3 Quick UDP Internet Connections
● Intelligent load balancing
● Anti-DDoS protection

16. Built-In Let’s Encrypt SSL Certificates
Let’s Encrypt add-on is enabled by default in
order to:
● Automatically obtain a browser trusted
certificate at zero cost
● Periodically perform automatic
certificates renewal

17. MariaDB Galera Cluster
● Pre-configured MariaDB Galera data
replication
● Efficient load balancing with ProxySQL
● Scalability and autodiscovery
● Automated failover mechanism
● Intuitive GUI for simplified cluster
management

18. Multi-Region Distribution for High Availability
Install packaged application to several available regions at once for
protection against data center failure

19. Multi-Region Deploy in One Click
Fully automated and asynchronous
deployment.
A turnkey package for web agencies
and hosting companies to offer VIP
WordPress experience for users.
Cross-region synchronization
provides protection against DC
failures.

20. Installable on Cloud Infrastructure or Bare Metal
● The platform can be installed on the bare metal or any IaaS
● Integration with Google Cloud, Microsoft Azure, Digital Ocean
● The cluster can be customized and white labeled

21. Management via Intuitive UI for Providers

22. Easy Entry Point for Customers
● White-labeling
● Customizable choice of cloud
infrastructure, regions and package
plans
● Automated installation
● Billing integration
Sample: http://wpaas.ml/

23. Game-Changing Pay-per-Use Pricing Model
Using automatic vertical scaling, Jelastic provides economically advantageous
pricing based on real resource consumption
Forbes - Deceptive Cloud Efficiency: Do You Really Pay As You Use?

24. WordPress Packages Plans (Sample)

25. Performance
Testing

26. Competitors Cost Comparison
Provider Monthly Price
Kinsta $600
Nexcess.net $1,499
Pantheon $1,667
Pressable $750
Presslabs $2599+
SiteGround $4,800
WordPress.com VIP $5,000
WP Engine $5,400
2018 WordPress Hosting Performance Benchmarks Plans

27. WordPress Cluster Topology
● NGINX Load Balancers x 2
● Auto-Scalable LiteSpeed
Application Servers x 6
● MariaDB Galera x 3
● Storage Node x 1

28. Traffic Load
2,000 visitors → 650 MB/minute traffic consumption
5,000 visitors → 1.8 GB/minute
10,000 visitors → 3.4 GB/minute

29. Hits per Second
413 req/sec → 2,000 visitors → 29 cloudlets
993 req/sec → 5,000 visitors → 44 cloudlets
2,103 req/sec → 10,000 visitors → 63 cloudlets
During peak load of the test, there was used only 50% of environments resources, so cluster can
handle 30-40% more load

30. Response Time
● <= 500 ms → 2,473,542 requests
● 501-1500 ms→ 129,926 requests
● > 1500ms → 6,848 requests

31. Comparison of VIP Packages from Different
Providers
Provider
Total
Requests
Total
Errors
Peak
RPS
Average
RPS
Peak
Response
Time (ms)
Average
Response
Time (ms)
Total Data
Transferred
(GB)
Peak
Throughput
(MB/s)
Average
Throughput
(MB/s)
Kinsta 1720465 0 1391.42 955.81 3906 417 112.7 91.9 62.61
Nexcess.net 1309520 14415 1036.43 727.51 10753 593 94.5 75.91 52.5
Pantheon 1370325 88 1088.48 761.29 7147 154 106.71 85.72 59.28
Pressable 1480277 1901 1180.13 822.38 10719 484 102.15 81.81 56.75
Presslabs 2012822 56 1576.23 1118.23 10099 208 116.54 90.85 64.75
SiteGround 1443091 15 1151.4 801.72 15086 209 105.15 84.68 58.42
WordPress.com VIP 1749966 3 1400.53 972.2 7484 108 147.94 118.68 82.19
Jelastic 2610320 4 2103.67 1402.81 14346 144 84.33 68.26 47.97
Source of Performance Benchmarks, 2018

32. Jelastic WP Cost Based on Resource Consumption
Resources IDLE State
2,000
Users Load
5,000
Users Load
10,000
Users Load
Cloudlets 16 29 44 63
Traffic Per Hour (GB) 0 39.5 108 246
Public IP 2 2 2 2
Cost $10/cloudlet ~$200 $350 $500 $700
Cost $1/cloudlet ~$20 $30 $50 $100

33. Functionality
Out-of-Box

34. Built-In or Custom SSL
Secure your application
using connection
encrypted with SSL
(Secure Sockets Layer):
● Jelastic SSL
● Custom SSL

35. Configuration File and Log Managers
Take control over all the files
within a particular container via
built-in configuration manager
Log files are accessible from
the dashboard as the main
source of the important
information regarding what has
happened to your
environment.

36. Statistics Monitoring
Resources can be tracked for
each container directly from
user-interface:
● CPU
● RAM
● Network
● Storage

37. SSH Access
Easy access to the
environments or specific
containers via SSH via:
● Web SSH
● SSH Gate

38. Firewall Rules Management
Each container is provisioned
with a set of firewall rules,
which can be reviewed and
managed through a intuitive
graphical user interface

39. Pre-Configured Load Alerts
WordPress cluster includes pre-configured
load triggers for each layer.
They are executed if the usage of a particular
resource type is above/below the stated value
(%) during the appropriate time period.
As a result, you’ll get an email notification
about your application’s load change.

40. Automatic Horizontal Scaling Configuration
Automatic horizontal scaling is
implemented by means of
tunable triggers, which track the
changes in application resource
consumption (CPU, RAM,
Network, IO) and increase or
decrease the number of nodes

41. Collaboration Throughout Project Lifecycle
Facilitate the process of joint
development with
collaboration features:
● invite new or exclude
existing users in the
collaboration
● regulate the permissions
of users within the
collaboration
● manage account billing

42. Easy Swap Between Dev and Prod Environments
Swap domains among
intermediate and production
versions after modifications
and testing in order to upgrade
the project without downtimes

43. Grow Business Easily!
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