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Jusfel Fernandez
BSP Seminars
How To Do Business With Berliners?
• Everything is not as it seems
• Iceberg Model: Underlying cultural values and contexts exist and cannot be
seen
By:
Michel Bahles
How To Do Business With Berliners?
• Be on time
• Short small-talk
• Preparation is key
• Deal with business seriously
• Work logically and with structure
• Create trust
• Be true to your word
Entrepreneurial Hotspot: Berlin
• Ex-mayor on Berlin: Arm aber sexy..
• Western investments concentrated in the West
• Frankfurt am Main
• Baden-Württemberg
• Münich
• …
• Cultural diverse where different ideologies meet
• Abundance of talents
• Low cost of living: attractive to start-ups
Entrepreneurial Hotspot: Berlin
• Teekampagne
• Largest tea importer in Germany
• Simpler supply chain
Political System of Germany
• Federalism
• Social Market Economy
• East vs. West
• Unemployment: higher in East
• Population: less in East
• Most companies are based in the West
Political System of Germany
• Quick Facts:
• Over 2500 internet start-ups in Berlin
• Groupon
• Soundcloud
• ..
• West financially supports East since the fall of the Soviet Union
• Plan: Until 2020
• Germany is the largest consumer of energy
Political System of Germany
• Challenges
• Pressure on welfare system
• Shrinking population
• Surge in migration

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Berlin seminar

  • 2. How To Do Business With Berliners? • Everything is not as it seems • Iceberg Model: Underlying cultural values and contexts exist and cannot be seen By: Michel Bahles
  • 3. How To Do Business With Berliners? • Be on time • Short small-talk • Preparation is key • Deal with business seriously • Work logically and with structure • Create trust • Be true to your word
  • 4. Entrepreneurial Hotspot: Berlin • Ex-mayor on Berlin: Arm aber sexy.. • Western investments concentrated in the West • Frankfurt am Main • Baden-Württemberg • Münich • … • Cultural diverse where different ideologies meet • Abundance of talents • Low cost of living: attractive to start-ups
  • 5. Entrepreneurial Hotspot: Berlin • Teekampagne • Largest tea importer in Germany • Simpler supply chain
  • 6. Political System of Germany • Federalism • Social Market Economy • East vs. West • Unemployment: higher in East • Population: less in East • Most companies are based in the West
  • 7. Political System of Germany • Quick Facts: • Over 2500 internet start-ups in Berlin • Groupon • Soundcloud • .. • West financially supports East since the fall of the Soviet Union • Plan: Until 2020 • Germany is the largest consumer of energy
  • 8. Political System of Germany • Challenges • Pressure on welfare system • Shrinking population • Surge in migration