1. How effective is the combination of
your main product and ancillary
texts?

2. Synergy between products
The music video, digipak and the magazine advert all have the same common theme.
Using the digipak front cover for the advert is commonly used so we used this
convention. The digipak and advert have the same photo. The photo is one of the
locations used in the music videos. This is an example of synergy between the
three products.

3. The whole theme of the music video is rebellion. We did this because we wanted
to reflect the band’s attitude in the video. The band are very anti-establishment
and do not stick to conventions. However, we mainly followed their conventions
to portray their attitude through the music video and the singer’s actions.
The digipak is called ‘work
hard, play harder’, this relates well
to the music video because in the
video, the man is about to go to
work then he changes his mind
and has a fun day instead.
Therefore the name of the album
reflects the man’s day and his
attitude. This is the same attitude
of the band’s.
The combination of the main product which is the music video, and the ancillary
products, which are the digipak and the advert is very effective because they are all
interlinked. They all have the same theme throughout the product.

4. For the CD and DVD discs, we
have used the two contrasting
outfits which the singer wears
in the video. This is an
effective link between the
digipak and the music video.
In the first part of the video
where the singer is getting
ready for work and doing his
daily morning routine, he is
wearing a suit. In the second
part of the video, he is
wearing his normal casual
clothes. These are the outfits
shown on the discs.

5. Themes of the products
• The first part of the video is the ‘work hard’
part of the album name, and the second part
of the video, which is the fun part, is the ‘play
harder’ part of the album name.
• The digipak shows the fun side of the video
and the normal side of it through the images
on the discs.
• The video shows the two contrasting sides by
having the first part in much duller colours
than the second part, by the costumes, the
locations and the actions of the singer.