The document discusses the business opportunities of social media. It outlines how social media can transform industries by rethinking business models around customer needs. Key lessons from consumer social media include being responsive in real-time, finding customers online through shared content and conversations, and listening to customer feedback. For B2B companies, the document recommends using social media to generate new leads, reduce costs, and engage prospects by contributing expertise and responding to industry discussions. Measurement of social media initiatives is also emphasized.

1. The Business of Social Media Jeremy Seow Text 100 Public Relations

2. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C and taking it B2B The Business of Social Media

3. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C and taking it B2B The Business of Social Media

4. Since the dawn of time Prehistoric cave paintings in "Barranco de la Valltorta", Family Seguí-Vilar, http://picasaweb.google.com/lh/photo/AYqWmF_3kBZZ47TpZ9i26A

8. “There's going to be an opportunity over the next five years or so to pick any industry and rethink it in a social way...we think that every industry is going to be fundamentally re-thought and designed around people.” Mark Zuckerberg CEO, Facebook Photo by: World Economic Forum (Creative Commons Attribution-ShareAlike 2.0 Generic)

9. Loyalty Visit a site 9x more stay 5x as long (McKinsey)

10. Acquisition $0-10 vs. $10-$400 per customer acquisition

11. Support 5x-10x more cost effective than phone support

12. Meet Offline One fifth (20.3%) meet at least once a year (Center for Digital Futures)

16. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C and taking it B2B The Business of Social Media

17. “What do you want to sell?”

18. “Who do you want toinfluence?”

19. “Who do you want tosupport?”

20. “Who do you want tohire?”

23. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C Measuring B2B marketing programmes The Business of Social Media

25. Text 100 Owned Media twitter blog .com

26. Text 100 Owned Media twitter blog .com

27. Text 100 Owned Media twitter blog .com

28. Text 100 Owned Media twitter blog .com

29. Text 100 Owned Media twitter blog .com

33. Assess your owned media properties to determine their social readiness Agree on a discreet business priority that has planned marketing support Define the social media landscape around this business priority Identify priority social media channels Identify and train ambassadors for channels ownership roles Build a goal-based marketing program that includes integrated social media activity through the defined channels, led by the ambassador From theory to reality

34. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C and taking it B2B The Business of Social Media

35. 1. Real-time

36. 450 most recent purchases Vote an order up or down Real time tally of top styles Instant purchase

37. 2. Brands have to find customers Photo by: Greything, (Creative Commons NC ND)

38. Offers Location Check ins Mayor Recommendations

39. 3. WRITE GOOD STUFF All the news that’s fit to sell. 8 June 2010 Nr.923,248 Text 100 social media lead Text 100 is the world’s only global boutique PR consultancy--what we sometimes call big agency 2.0. Social media @text100 Every second of every day we combine deep industry insight with analyst, social media and traditional media reach and a best-in-class service ethic. And we do this in all the major cities around the world. This approach has won us many awards, but more importantly, it has won us the trust of clients that include some of the most powerful brands in the world, Jeremy Woolf

42. 4. The Customer is AWAYS right

44. 5. Listen and react

45. Nokia Rangers Programme

46. Anatomy of a real time crisis

47. Social Media’s transformational potential Being social: Social Media in the B2B sales cycle Integrating social media into traditional marketing programmes Getting social: 5 key lessons from B2C …. and taking it B2B The Business of Social Media

48. Increase revenue from reactive leads Reduce recruitment costs Increase revenue from training sessions Secure better qualified candidates Increase revenue from speaking opportunities Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

49. Increase revenue from reactive leads Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

50. Increase revenue from reactive leads I want an agency I’ve heard of I want a partner who understands my needs I don’t have time to manage a pro-longed review process I need consultancy and arms and legs Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

51. Increase revenue from reactive leads I want a partner who understands my needs Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

52. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Be visible in relevant discussions Build credibility and trust by providing the right information Become a trusted advisor by interacting 1-1 with prospects online / offline Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

53. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

54. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Contribute a column to an industry publication Maintain active relationships with industry commentators Provide reactive commentary in local industry discussions Maintain an active blog Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

55. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Provide reactive commentary on local industry social networks Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

56. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Provide reactive commentary in local industry discussions Track conversations in local LinkedIn groups and respond / link Track daily news / blog updates from trade publications and comment / link Monitor local news sites / papers for relevant keywords and comment / link Monitor industry blogs / tweets and comment / link Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

57. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Provide reactive commentary in local industry discussions Track conversations in local LinkedIn groups and respond / link Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

58. Increase revenue from reactive leads I want a partner who understands my needs Ensure the right people are aware of my perspective on PR Provide reactive commentary in local industry discussions Track conversations in local LinkedIn groups and respond / link Monitor the three most critical groups and respond to at least three discussion threads per week Link to key people within the groups Track reactive leads from other group members Blueprint, Will Scullin http://www.flickr.com/photos/wscullin/3770015203/

60. Social media is a long term play (not a 13 week marketing campaign)

61. Social media happens in real time – be ready to take advantage / respond

62. You can create great content that appeals to your audiences

63. Plan to measure

64. Resource with an eye on the future