Partnership Insight

2. SPONSORSHIP
OPPORTUNITIES
2016

3. SCI-FI-LONDON is an
internationally renowned
independent film festival
with a smart, affluent,
vocal, cinema-going
audience. Over 10 days in
London, we showcase the
best science fiction film
from around the world.
We provide a credible springboard for
launching films as UK or European premieres
and attract a knowledgeable audience.
We receive enthusiastic coverage from
London, UK and international media.
Online, sci-fi-london.com delivers a
year-round integrated portal with news,
reviews, social networking and competitions
and watchscifi.com is our VOD channel:
a curated offer of pay-to-view and buy-to-
download science fiction features, free shorts
and interviews.
ABOUT THE FESTIVAL

4. NEW FOR 2016
The festival features online,
reaching even more people
than our physical event with
our new video-on-demand
service, watchscifi.com
We are looking at new
entertainment tech
VR/360 cameras, headsets,
augmented reality, holograms,
stereoscopes and more.
And playing with all the toys
in association with PsychFi at
our HackStock event.

5. NEW FOR 2016: FRINGE
The festival is teaming up
with the London Comedy
Festival to screen Marvel’s
GUARDIANS OF THE
GALAXY at the BFI IMAX
We also collaborate with the
The Space Merchants Film
Club to celebrate the 50th
anniversary of Asimov’s
FANTASTIC VOYAGE.
These collaborations add
further reach to our festival.

6. WHERE AND WHEN
SCI-FI-LONDON FILM FESTIVAL runs over 10 days:
Wed 27 April – Friday 6 May 2016
in these key London venues:
GenesisCinema,W
hit
echapel
StratfordPicturehou
se
BFISouthbank
BFI Southbank
London’s most pres tigious cinema –
the UK’s national home of film
GENESIS Cinema, Whitechapel
A festival friendly venue in super cool East
London
Stratford Picturehouse
London venue with great branding opportunities
and a buzzing 18-25 local demographic
Hackney Picturehouse
The heart of hipster London, this venue has a
buzzing 25+ local demographic
Rio Cinema, Dalston
A vintage cinema with a new ‘basement cinema’
for our chilled out programmes

7. “SCI-FI-LONDON Film Festival is a significant
contributor to London’s film cultural life.”
Film London
“We are delighted to have worked with the
festival on the launch of DEFIANCE.”
Jonathan Goddard, Trion Worlds
“Once again, SCI-FI-LONDON should be
commended for championing the little guy
with the big ideas. ”
Anton Bitel, Sight & Sound
“SCI-FI-LONDON – where what if meets wtf...”
The Guardian
WHAT THEY SAY ABOUT US

8. WHO COMES TO THE FESTIVAL?

9. WHAT WE KNOW ABOUT OUR FESTIVAL AUDIENCE
OUR AUDIENCE
KEY FACTS
• Around 7000 attendees
• Average 90,000 uniques
per month visit our website
• Over 2,700,000 view our webTV
• Active social media network
• Internationally recognised film festival
45%55%
Average age
20–45
Responsive
audience: 17%
questionnaire
take-up
90%
smartphone
users
Average
capacity 85% at
all screenings,
most sold-out
70% own
two gaming
platforms
femalemale

10. BE OUR GUEST
Over the past 15
years, the festival has
welcomed many high
profile guests
Guests include:
Audrey Tautou
John Landis
William Hurt
Michel Gondry
Bruce Dickinson
Neil Jordan
Michael Palin
Terry Jones
Ken Russell
Colin Pillinger
Kazuo Ishiguro
Rachel Armstrong
William Gibson
Harry Harrison
Ian Livingstone
Tamsin Greig
Gareth Edwards
Rie Rasmussen
Prof. Noel Starkey
Andrew Copso
Marc Caro
Ben Aaronovitch
Joe Dante
Sean Pertwee
Simon Callow
Warwick Davis
China Miéville

11. GET YOUR MESSAGE ACROSS

12. OUR MARKETING OFFER
ONLINE
• Web adverts on sci-fi-london.com
• Web adverts on watchscifi.com
• 728x90 footer adverts on both sites
• Video pre-roll adverts
Main sponsor’s logo
will also feature on
web adverts created
by the festival for their
promotion and partners

13. OUR MARKETING OFFER
ADVERTISING
The festival puts full page adverts in many
magazines and newspapers.
Confirmed so far are:
• SFX Magazine (March/April)
• TOTAL FILM (April)
• NEW SCIENTIST (March/April)
A total reach of around
3million readers.
Main sponsors will
have a logo and possibly
‘corner flash’ for a
competition on these
adverts

14. NICATION
and the importance of
nd media attention and
strong network and
al profile for the festival.
ONDON.COM
0,000 unique visitors per
aking around 440,000
ressions.
ail list in excess of
OUR MARKETING OFFER
PRINT
• 30,000 full colour booklets
64pp A5 official programme
• 50,000 teaser flyers
(A2 poster folded to 16pp A5 flyer)
• 5,000 postcards
(A6 2pp distributed around London and
targeted student packs)
• 500 posters
(A2 full colour, prime sites across London)
Main sponsors will
have a logo and possibly
‘corner flash’ for a
competition on these
adverts
ce of
n and
nd
stival.
rs per
00
of
24 APRIL — 4 MAY 2014
SCI-FI-LONDON.COM
where WHAT IF meets WTF
WIN A COPY OF THE GAME
AT SCI-FI-LONDON.COM
new-scientist-ad.indd 1 24/03/2014 13:26:40

15. OUR MARKETING OFFER
OUR APP
• Complete schedule listing
• Track events in personal planner
• View venues, call booking lines and visit website
• Festival news via Twitter feed and push notification in app
(and we run exclusive PUSH competitions!)
• Details for each film with synopsis and trailers
• share events through email, Facebook and Twitter
• Built in QR code scanner
• works for any QR Tag and our in-app games
• A free AUDIO LIBRARY of classic radio shows
Main sponsors can
have a logo, run competitions
and put links within the app

16. OUR MARKETING OFFER
TELEVISION
• A special ‘SCIFI SATURDAY’ season on Showbiz TV
Running throught March and April, the festival presents a
selection of shorts and features.
• Showbiz TV has a BARB of 1.2million viewers per month
• The special scifi block is presented in association with the
festival
• 30 second bumpers ahead of each feature film
Main sponsors can
have a logo on our bumpers or run
their own 30 second commercial
SHOWBIZ TV
> Sky Channel 266
> Freeview Channel 80

17. 48HOUR FILM CHALLENGE
The festival runs a
filmmaking challenge
each year that has
produced over 1000
films. In 2015, over
one weekend, 183
new scifi films were
made.
The challenge jury is made up of
celebrity judges, who have included
John Landis, Benedict Cumberbatch,
and Guillermo Del Toro. Our biggest
success so far has been ‘discovering’
Gareth Edwards (GODZILLA).
Shortlisted films are featured on our
partner’s websites and all films go on
YouTube and watchscifi.com.
At the challenge briefing and award
ceremony, sponsors can hand out
goody bags, teeshirts etc.
The rules of the challenge are simple:
1. Participant’s team registers online
2. Teams assemble for briefing where each
team is given:
• A title
• A line of dialogue
• A prop or action list
3. The teams make a film in 48 hours!
We also give them an optional ‘science theme’
– to help the creative juices flow.
These science themes are selected from
a competition run for NEW SCIENTIST
magazine’s 1.8million Twitter followers.

18. 48HOUR FILM CHALLENGE
The films made
have gone on to
other festivals, been
broadcast on TV and
been highlighted on
many many websites.
With it’s own Facebook page of
dedicated filmmakers and a huge
Twitter following, our challenge is the
single biggest event of its kind in the
world.
Being part of the challenge lives well
beyond our event as the films always
carry our supporter’s branding.
THE JURY FOR 2016
PAT CADIGAN
One of the most influential SF writers, she
is well respected and known mainly for her
cyberpunk works.
MITCH DAVIS
Co-Founder and Co-Director of FANTASIA,
the biggest genre festival in the World - even
Tarrantino holds his films for them!
LAURA ADAMS
Long serving programmer and event organiser
at the British Film Institute, Laura loves short
form filmmaking.
DAVID SHELDON-HICKS
CEO, TERRITORY STUDIOS, a leading motion
FX house. Recent work includes The Martian,
Guardians of the Galaxy, Avengers Assemble,
Prometheus and many more.,
FRANK SPOTNITZ/
Producer/Writer bst known for his many years
on The X-Files, Frank has just developed and
written Amazon Drama’s hit show THE MAN
Frank
Spotnitz
PatCadi
gan
M
itch Davis
Da
vidSheldon-Hicks
Laura A
dams

19. OUR PARTNERS
We regularly team up
with an amazing group of
organisations to deliver
quality film and events
looking at ‘science fact’,
filmmaking, new tech and
so on.
These include:
• BFI Southbank
• The British Library
• Hunterian Museum
• The Royal Society
• Royal Observatory Greenwich
• Camberwell Studios
• Digital Shoredtich
• SciFiWeekender
• London Games Fest

20. PLEASE TAKE YOUR SEAT...

21. GET INVOLVED
Depending on your
message, you can brand
entire venues, have live
demos on the big screen
or stage themed film
screenings.
We can run competitions across our
social media and video network, capture
data both online and via polls or surveys
at festival events.
Work with us to create special events at
the festival, whether a workshop, panel
debate or content-creation challenge, we
like our sponsors to be visible and integral
to the festival.

22. CASE STUDIES
THE GAMES COMPANY
Working with Trion Games
and 2K Games we helped
the release campaign for
the game XCOM: ENEMY
WITHIN and DEFIANCE.
• Fully branded windows at our venues, PoS
offered the audience a chance to play in front of
great backdrops
• Logos for the game across all our literature, web
site, competitions to win the game and so on.
• Themed all-nighter with movies that followed
similar themes to the game titles.
• Across all our activity we delivered around
6 million OTV messages for our sponsors.
THE TECH COMPANY
Working with Canon we
helped the campaign for their
new Cinema-Class cameras.
• We created an all-day workshop with experts
talking about film production with experts and kit
on-hand.
• We had over 180 films made for the 48hr film
challenge and Canon’s logo appears on all the
films, many of which have had film festival success.
• Canon literature and messages were targeted at
our nationwide film making community via our
facebook/twitter network and solus mailings.
Generating some 1.5million OTVs
• All programming and logistics was handled by our
team.

23. WHAT’S UP FOR GRABS

24. SPONSORSHIP MENU
YOU CAN SPONSOR:
• Festival tee-shirts
• Opening night party
• Festival parade
• Dog show
• Comedy night
• 48hr winners’ party and awards
• The Clarke Award shortlist announcement
• Audience awards
USE THE FESTIVAL
• sample new product
• make an announcement
• launch a product or service
• hold experiential events
• bring press and clients
SPONSORSHIP GIVES YOU:
• our social media network
• access to our smart audience
• brand association
• verbal thanks at the event
• tickets for film screenings
• tickets to the parties
• tagging and cross promotion
• access to VIPs
• on-screen commercial space
• venue branding opportunities

25. SPONSORSHIP 2016
OUR GAME SPONSOR:
WARGAMING.NET (World of Tanks) are confirmed
as our 2016 Gaming Sponsor and will be launching
their new scifi game MASTER OF ORION, with
full community messaging to their 140million
registered users.
YOUR NAME HERE?
• sample new product
• make an announcement
• launch a product or service
• hold experiential events
• bring press and clients
ADDITIONAL SUPPORTERS
• MEDIA LOGISTICS
• FCML Management
• Attic Storage
• Film London
• CINEBOX
• BBC Research Team
• CHIC Festivals
• Territory Studios
• Future Publishing
• Reed Business Publishing

26. GET IN TOUCH
For more information about
how you can be involved
with SCI-FI-LONDON 2016,
please contact:
Louis Savy
Festival Director
• email louis@sci-fi-london.com
• tel +44 (0)7588 681 566
• skype louissavy
• twitter @scifilondon
• facebook /scifilondon

27. THANK YOU – WE’LL SEE YOU AT THE FESTIVAL