1. New Media Evolutions in Journalism & Public Relations By Jennifer Cox University of Florida

2. Objectives New media innovations: Journalism Public relations Relationship between the two Brainstorming session Discussion

4. How did it begin?

6. Convergence & Cross-Promotion

7. Reporting Process

8. Distribution of the Message

9. Distribution of the Message

10. Work Expectations

11. Work Expectations

12. Public Relations/Journalism

13. Distribution of Message

14. Image/Branding

15. Event Planning

16. Audience Expectations

17. Image Control

18. New Media – Haiti New York Times: Haiti Earthquake The Red Cross: Haiti Earthquake

20. What information/images do you need?

22. How do you connect with a concerned audience?