1. Consumer Buying Behavior
on
Samsung mobile
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2. Consumer buying behaviour
• Consumer behaviour is an attempt to understand & predict human
actions in the buying role.
• Consumer behaviour is defined as “all psychological, social &
physical behaviour of potential customers as they become aware of,
evaluate, purchase, consume, & tell others about product &
services”.
• Consumer behaviour includes communication, purchasing &
consumption behaviour
• Consumer behaviour includes both consumer & business buyer
behaviour
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3. MAJOR FACTORS INFLUENCING
BUYER BEHAVIOUR
• Cultural Factor
• Social Factor
• Personal Factor
• Psychological Factor.
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4. Culture Factor
• Cultural factors comprise of set of values and
ideologies of a particular community or group
of individuals.
• As in USA mostly people prefer smart phones
while in developing countries like INDIA and
SOUTH AFRICA their people prefer simple
mobile phones
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5. Social Factor
The facts and experiences that influence in
dividuals' personality, attitudes and lifest
yle
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6. • If a teenager purchase a mobile he would prefer
more of entertainments & games, while an official
corporate will prefer more on presentation and
professional mobiles.
• For Example:semil wanted to purchase a mobile so
he went to the nearby store and purchased a
samsung mobile because his friends and colleague
were using same mobile and they were satisfied by
it.
• For e.g . Customer will buy a mobile from his
relative or friend so he can get good guidance and
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7. • Each individual plays a dual role in the society
depending on the group he belongs to.
• As a C.E.O of a company he will buy such a
mobile which can help him to play both the
role properly i.e., C.E.O of the company as well
as father of a child.
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8. Psychological Factors
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9. • Mostly people are attracted towards advertise
of samsung galaxy S3 mobile and are
motivated to purchase the same.
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10. • Some people purchase samsung smart phones
to overshow their beliefs and attitude towards
their companions.
• Example:- buy a samsung galaxy S3 rather
than nokia lumia.
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11. • For instance two students want to purchase a
samsung galaxy note and S3 But one.instead
of being motivated by same purpose still they
purchased different types of mobile.Because
one pursued that note is best for its screen
size and latter one pursued that S3 is best for
style as well as sensor.
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12. • If a person is using a mobile of samsung
company he is mostly aware about feature of
the samsung mobile he will force other
consumer to buy a same brand of mobile.
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13. Personal Factors
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14. • Consumption of samsung mobile is also
affected by the stages of family life cycle like
bachelor stage, newly married couple, young
& old couple and independent children uses
different samsung phone according to their
uses.
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15. • A person’s lifestyle is reflected by in his
activities hobbies, opinions & thinking as , a
man believing in simple living and high
thinking will purchase samsung wave y while a
man living luxurious life will purchase
samsung galaxy note.
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16. • Consumption is also influenced by the
occupation of the consumer. A labour
employee will purchase samsung guru while at
the top most leval of the organisation head
will purchase samsung infuse 4g.
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17. • Pesonality means some total of appearance,
knowledge and different types of skills. That’s
why a man believing in innovation will go for
S3 while a person loving indigenous product
may purchase simple android phone.
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18. Consumer buying behaviour process
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19. Problem or Need Recognition
• For e.g.:an undergraduatestudent is given an
notice from the college and he has to inform
all others but he can’t send this notice to
others because of the ordinary mobile.
• So here problem is recognized which can be
solve with the samsung smart phones.
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20. Information search
For e.g. now a days samsung
mobiles are very famous
amongst the people so
information regarding its
various mobile phones are easy
to get.
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21. Evaluation of different purchase options
For e.g:- this is a chart of
feature by people oriented
to get in mobile, 29%
people are see battery life
in mobile and at the same
time only 2% people see a
video capture power of
mobile so this is a
evaluation of different
feature of mobile, so by the
feature u can evaluate the
mobile in very poor,
poor,avg., good, very good,
so this a evaluation of diff.
purchase option.
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22. Purchase decision
For e.g:- A person decide
to buy a mobile of
samsung company
because of high battery
life good processor and
best price.
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23. Post Purchase Behaviour
Positive Evaluation
For e.g.: If a student is happy
with the samsung mobile he
will recommends other
student to purchase samsung
mobiles this leads to positive
responds to samsung
company.
Negative Evaluation
For e.g.: if a person is not
happy with samsung mobile
he will respond negative and
will do negative mouth
publicity.
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24. References
• 1.)
http://www.learnmarketing.net/consumer.ht
m
• 2.)
http://en.wikipedia.org/wiki/Consumer_beha
viour
• 3.)
http://www.mbanotesworld.in/2008/05/facto
rs-influencing-consumer-behaviour.html
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25. • Shah Devasya :- 2237
• Sopariwala Jenish :-2254
• Taliya Hiren :- 2258
• Tamakuwala Semil :- 2259
• Vaghela Alpesh :- 2264
• Vamja Jitendra :- 2266
• Yadav Manish :- 2272
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