This is an assignment for the Media Entrepreneurship course at Full Sail University. The purpose of this assignment is to dig deeper into our chose industry and find facts to help us write our business plan.

1. INSTRUCTOR: MEAGENGIBSON
Industry Overview
STUDENT: JENNIFERKELLY
Native Advertising

2. Stats
Native advertising generates
up to an
increase in
brand lift. 82%
Native ads
BOOST
conversion rates by
60%
Purchase Intent is
53%
want to learn about
products through content
70%
Native social advertising
revenues will grow from
$1.6B $4.6Bto
by 2017

3. Native Ad
FORECASTED
TRENDS

4. Future Native Advertising
PROGRAMATIC
LESSMOBILEFOCUS
MOREACCEPTANCE

5. Native Ad
FINANCIAL
PATTERNS

6. Native Financial Patterns

7. Market
Opportunities
INFORMATION
EXPERT ADVICE
RECORDINGS
Information is the biggest need in native
advertising right now. With this being such a new
practice in advertising , there is so much
confusion. The Native Ad Virtual Summit is an
event centered around providing the best
information about native.
There are folks who have been in native
advertising for some time now, and although it is
recently catching wildfire, these experts have
made all the mistakes, and done a lot of the leg
work in getting native going. Hearing from these
experts is a main focal point of the Native Ad
Virtual Summit.
Since the even is totally free, our plan to recoup
costs, and make a profit is to sell recordings of
the interviews. This way, attendees will have
lifetime access to the information and experts!

8. Long-Term
Outlook
YEARLYSUMMITS
Native Ad Virtual Summit will be held on an
annual basis as a way for marketing, advertising
and media professionals to stay up-to-date on
the newest trends in Native.
There will be consideration for a semi-annual
event dependent on the 2015 attendance, as well
as feedback from attendees.