Digital marketing

1. Fig 1. Rawpixel (2019)

2. Fig 2. Press Reports (2019)

3. Fig 3. Naylor, B (2019)
Fig 4. Internet logos (2019)

4. Children as young as 3 are using the
internet with 18-24 making up the
biggest demograph using it to date
Fig 5. Jonanvy 2020

5. Fig 6. Panda Media (2019

6. Fig 7. Kemp S (2020)
Digital Devices Used

7. On the Apple
website we can
clearly see the
evolution of the
smartphone and it’s
capabilities. It has
become more
streamlined with a
bigger memory,
better camera and
video playback. We
can even use our
phones to switch on
the lights in our
house.
Fig 8. Apple Website (2020)

8. • Google is the number one search
engine in the world with 76% of
traffic
• 93% of people go through a search
engine when they’re online.
• Around 46% of Google searches are
mainly for something local.
• Other sites like Bing, Baidu, and
DuckDuckGo are also maintaining
presence and relevance.
• 3.5 billion Google searches made
every day
Fig 9. Software findr (2020)

9. Before buying new products 8 out of
10 people will do an online search to
read reviews. When booking a hotel or
restaurant you might look at Trip
advisor, when choosing a new TV
series or movie to watch you’ll check
out Metacritic. Amazon reviews for
everything from book to product
reviews. Looking at Instagram our
favourite celeb might mention a new
product, while looking on our
favourite websites we might see adds or
pop ups guiding us to certain sites.
Google now knows our search habits
so more than likely when we search
suggested sites will pop up in our
search.
Fig 10. Amazon website (2020)

10. What Consumers
buy online
• Statistically women do more
online shopping than men
• Travel/accommodation are the
most popular
• No more queuing for
concert/festival tickets
• With better returns policies
more and more people are
seeing the benefits of online
shopping
• E-learning is overtaking
traditional books and magazinesFig 11. Quellette, C (2-020)

11. Online Video
Consumption
• Consumers will spend more time
on a website if it has video
• It is estimated that the average
person will spend 100 minutes
every day watching online videos
in 2021
• 66% of video advertisements were
30 seconds long at the end of
2019
• Consumers want to see more
videos from brands they follow
and support especially on
platforms such as Instagram
McCue, Tj. Forbes (2020)
Fig 12. Shaw, N. Xcart (2020)

12. An
What are we actually watching online
online
Fig 13. Chaffey, D. Smart Insights (2020)
• 92% of marketers say that video is an
important part of their marketing strategy
• 90% of DIYers watch online videos
• 70% of users on YouTube will just continually
watch videos letting YouTube pick what’s next
up with their algorithms
• Most people remember video than any other
content
• 85% of videos watched on Facebook are
viewed with no sound

13. Consumer Trends
in the past 3-5 Years
We are now spending more time in 2020 on
Social platforms and apps than ever before. In
the last 3-5 years there is more internet content
with video taking the lead. Our online shopping
has increased due to better offers, returns
policies, information on items, payment options
such as Pay way and generally just easier to check
out online. There is a lot more engagement and
personal content than ever before, especially on
your favourite celeb Insta accounts, everybody
now realises the importance of marketing
yourself through Social Media
Fig 14. Broadband Search (2020)

14. Did you know that Online Gaming generates more
Income than Facebook, Vegas Casinos and Hollywood
Fig 15. Smith C, Gamegrin (2020)

15. Summary
2020 will be remembered for a lot of things, A Pandemic, World shutting down,
Economic downturn, Pubs closing for way longer than needed and of course the
upsurge in Internet use. But it has to be said the Internet has not let us down the last
few months with very few crashes if any considering the amount of activity.
Yes the internet is here to stay and we’re excited to see what's next. We have seen a lot
changes in the last 5 years so we can only imagine what’s coming. The internet has
managed to shape and change our lives from never leaving our house without our
mobile device to then spending hours on it each day. We are doing everything on it
from shopping, exercising, watching videos, streaming music and most importantly
socialising, it has become our go to for everything.
More and more people, businesses and brands are realising the importance of getting
online with engaging and interactive content especially video. With better algorithms
to search now more than ever it’s important that your website and brand stands apart
from the rest and has something unique to say. Consumers nowadays are more
product savvy and informed with higher expectations and this in turn is pushing
innovation in brand content and marketing. Our fascination and addiction to the
internet is showing no sign of slowing down, if anything we’re eagerly awaiting the
next Facebook or Instagram, roll on 2021!
Fig 16. Ellen, A (2007)

16. Reference List
Slide 1.
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Slide 2/3
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[Accessed Aug 8 2020]
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[Accessed 8 Aug 2020]
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17. Slide 6/7 image & text
Fig 7. Kemp, S (2020). DIGITAL 2020: 3.8 BILLION PEOPLE USE SOCIAL MEDIA; we are social Blog. Available at:
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Slide 8/9 images & text
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Microwave-1000W-
Grill/dp/B07HCSL8JR/ref=redir_mobile_desktop?ie=UTF8&aaxitk=7Gn58NJdOtjuRA8H37B2QA&hsa_cr_id=49625215
40302&ref_=sbx_be_s_sparkle_mcd_asin_0 [Accessed 8 Aug 2020)
Slide 10
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Slide 11/12 images & text
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[Accessed 9 Aug 2020]
Slide 13/14 images & text
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2020]
Slide 15 Summary
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journal. Available at: https://www.yogajournal.com/lifestyle/jungle-fervor [Accessed 9 Aug 2020]