Presented at NC Business Builders. This slideshow covers several ways to use Facebook & LinkedIn for small business.

1. Practical uses for small businesses LinkedIn & Facebook © 2011 jenMEDIAware

2. Focus on Five © 2011 jenMEDIAware Similarities Differences Overview Facebook Personal Pages & Company Pages Overview LinkedIn Personal & Company Pages Q & A

3. Similarities © 2011 jenMEDIAware Profile Company Page Share Relevant Content

4. Facebook LinkedIn © 2011 jenMEDIAware Friends Company Page Endgame: Blurred lines Insights B2C Connections Company Profile Endgame: ALWAYS Business & Professional development Analytics B2B Differences: Facebook & LinkedIn

5. is for business too Facebook © 2011 jenMEDIAware

6. Facebook Personal Pages © 2011 jenMEDIAware Use for communicating with family & friends Monitor your privacy settings Use lists to manage who can see what If you want a company page, they are a necessary evil!

7. Facebook Personal Page © 2011 jenMEDIAware

8. Facebook Business Page © 2011 jenMEDIAware

9. Things to Do with a Company Page © 2011 jenMEDIAware Best for B2C communications Communicate with existing clients Build loyalty Answer questions Share specials Timely information Customers become your advocate Support other brands/businesses “Use Facebook As…”

10. Best Time to Post Content © 2011 jenMEDIAware 8AM: First thing in the morning 3PM: Mid-afternoon 6PM: After dinner

11. Update Page © 2011 jenMEDIAware Regularly 1-3 times per week is optimal CTA – Call to Action

12. Facebook To-Dos Start (or RE-start!) a company page Get 25 followers – reserve your name Reserve your name before you get 99 followers © 2011 jenMEDIAware

13. Professional. Business. Connections. LinkedIn © 2011 jenMEDIAware

14. LinkedIn is an Online Resume For you For your company © 2011 jenMEDIAware

15. LinkedIn – Personal Page © 2011 jenMEDIAware Complete your profile 100% Ask past colleagues for recommendations Join relevant groups Establish yourself as an expert

16. LinkedIn – Company Page © 2011 jenMEDIAware Overview Careers Products & Services Analytics

17. Overview Page © 2011 jenMEDIAware

18. © 2011 jenMEDIAware Company Overview Services/Product Description Connections In Your Network Twitter/Blog Feed General Info Recent Activity

19. Products & Services © 2011 jenMEDIAware List & describe Great place to showcase Add recommendations from clients/customers

20. Analytics © 2011 jenMEDIAware Only visible to page admins Page Views Unique Visitors Products & Services Members following your company

21. Importance of Analytics/Insights © 2011 jenMEDIAware Review periodically See what’s working Adjust your strategy

22. A few more items… © 2011 jenMEDIAware Link your new pages Google Farmer/Panda update Update regularly!

23. Please “Like” JENMEDIAWare on facebook & Follow our company on linkedin! © 2011 jenMEDIAware Call To Action

24. Authenticity Consistency Control your content Know your audience Conclusion © 2011 jenMEDIAware

25. Helpful Links © 2011 jenMEDIAware http://www.facebook.com/pages/manage/ Click on Create Page http://www.linkedin.com/companies Click on “add a company” http://learn.linkedin.com/ http://www.facebook.com/help/ http://www.jenMEDIAware.com

26. © 2011 jenMEDIAware Q & A