How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.

1. The Service and Mobile, YouTube, and Flickr Jennifer Strickland

2. New, Social… and Scary? No one knows the life cycle of a social media tool In a constant state of change Must be malleable Customizable Adaptable Yuck, MySpace! Just give up already! You’re done!

3. Facebook, Circa 2004

4. Then Why? Is it a waste of time? Always changing Unpredictable A passing fad?

5. Nobody Knows! But it sure isn’t going away any time soon. Icanhazcheezburger.com

6. Why It’s a Good Thing New outlets for storytelling We can connect with new audiences Forces us to stay current We can be bigger than ourselves Develop positive brand identity It’s about people connecting to people.

7. Mobile Media Platform Being piloted in the Southeast According to Pew Research Center: “In April of 2009 32% of all Americans have gotten online with a mobile device -- meaning they have used a cell phone or other handheld device to check email, access the internet for information, or send instant messages.” http://pewresearch.org/pubs/1287/wireless-internet-use-mobile-access

8. In December 2007, 24% of Americans said they had at some point used the internet on their mobile device. By April 2009, 32% of Americans said they had at some point used the internet on their mobile device. In December 2007, 11% of Americans said they had yesterday accessed the internet on their mobile. By April 2009, 19% of Americans said they had yesterday accessed the internet on their mobile."

9. 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant messaging, 50% higher than the national average of 32%. 29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%. Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.

10. Connect With New Audiences Mobile gives us an opportunity to reach a broad, diverse audience at any time, in any place, because they asked us to.

11. Mobile Platform: Step One SMS messaging system Users opt-in Subscribers receive news as soon as it happens http://www.history.com/content/mobile/mobile-alerts

12. Mobile Platform: Step One For starters, our messages can be broad We can develop new short codes for programs, field stations, and hot topics Drive traffic to fws.gov

13. Mobile Platform: Step Two Robust mobile web presence Streaming video from USFWS YouTube channel

14. Mobile Platform: Step Three Apps, apps, apps! iPhone and Blackberry What would a USFWS app do? It can do tons of things! We decide!

15. Powerpoint: Done. Let’s go to YouTube!