1. 804.387.4359
jenniferanneash@yahoo.com
45SycamoreAvenue#1422Charleston,SC29407
Jennifer Ash
SUMMARY
Marketing Director that excels in
creative project management, sales
and client communication. Passion for
seeking the frontiers of the business to
set the vision, create structure and
guide others from pilot to process.
Entrepreneurial creative known for
dependability and getting it done.
CAREER HIGHLIGHTS
Product manager and salesperson
Small businesses marketing advisor
Creative team leader
Brand strategy for Fortune 500
PROFESSIONAL EXPERIENCE
ADVANTAGE MEDIAGROUP
Director of Client Marketing & Online Learning June 2013 - Present
Manage a P&L for two start-up departments, doubling client marketing revenue
while also increasing profitability to 50% gross margin
Sell a portfolio of 30 multi-media creative products by definining scope, sourcing
vendors and exceeding client expectations in delivery
Recruited and coach five marketing and technology professionals to build a goal
focused, problem solving team
Innovate business systems that align with a creative culture, including financial
forecasting, corporate planning, and automated client documentation
Launch multiple online education platforms from idea through video production to
scalable, commercialized brand product
GRAY COLLECTIVE
Founder, Small Business Consulting January 2013 - Present
Advise creative service providers on marketing strategy including retail store
launches, online marketing, lead generation and social media analytics
WRANGLER JEANS, DR PEPPER SNAPPLE GROUP
Customer Insights MBA Intern Spring 2011
Recommended two-year digital media strategy to drive annual e-commerce
revenue 2-3% and increase brand engagement in social channels; identified online
customer targets and created custom metrics dashboard for social media progress
Shopper Marketing MBA Intern Summer 2011
Analyzed sales data from five databases (Nielsen, dunnhumby) to build customer
insights based sales pitches; trained associates on data based selling approach
Identified $9M bottom line opportunities for my client account; recommended a year
of marketing solutions including bundled pricing and in-store signage creative
PROPHET BRAND STRATEGY Brand & marketing consultancy
Business Development 2009 - 2010
Designed an internal brand repositioning workshop for PepsiCo’s VP energy drink
division; aligned internal teams and agency partners by integrating market research
and visual brand guidelines into creative ideation breakouts
Crafted Sears social media 2.0 offsite programming; assembled panel of subject
matter experts and tangential influencers to inform and inspire cross functional team
Marketing Associate 2006- 2008
Managed a PR agency; $100,000 budget and year long contract
Negotiated 20 C-suite keynote speaking engagements, creating three CNBC TV
appearances and a book publishing contract from HarperCollins Business
Recommended brand strategy for premier marketing conference while reducing
budget by 50%; managed creative team in development of print, web and on-site
branded materials
Assessed in-store and out of store marketing executions for healthy lifestyle line
extension of Coca-Cola trademark; presented creative solutions that led to stream-
lined beverage portfolio
EDUCATION
UNIVERSITYOFNORTHCAROLINA
KENAN-FLAGLER BUSINESS
SCHOOL
Master of Business Administration
May 2012
Forte Scholarship Fellow, Legacy
Captain, Retail Club, Marketing Club
STANFORD UNIVERSITY GSB
Certificate of General Management
July 2009
Dean’s Award for Excellence and
Distinction, Women’s Network Founder
JAMES MADISON UNIVERSITY
Honors B.A. Communication Studies
Minors: Retail Merchandising, Spanish
May 2006
ADDITIONAL DATA
Created a curriculum and taught MBA
leadership course “Creativity in
Business”
Studied Abroad in Barcelona, Spain
with intermediate Spanish fluency
Trained in Adobe Illustrator, InDesign
and infographics