This document provides instructions for accessing, creating, and publishing posts to the MRKT452 Consumer Behavior blog using Tumblr. It outlines the following steps: 1. Sign up for a Tumblr account if needed and enter a username, password, and personal URL. 2. Click the link in the Tumblr email invitation to access the MRKT452 blog. 3. Create posts by clicking tabs to add text, photos, audio, or video and including a caption relating the content to consumer behavior. 4. Click "Create Post" to publish the post to the blog.

2. How to Access, Create and
Publish Posts to the
MRKT452 Consumer
Behavior Blog Using

3. Login to myMcGill

4. - Open the email sent by Tumblr and click on the link provided.
- If the email is not in your Inbox, check the Junk folder.

5. - Sign up for Tumblr if you don’t already have an account.
- Enter a username, password and personal URL – the latter bit is for
your own personal blog which you can decide to use or not.
Ultimately, this gives you access and the ability to post to the
MRKT452 Consumer Behavior blog.

6. IMPORTANT:
Please make sure your personal URL allows yourself to be clearly
identified. The quality and the quantity of posts you publish
throughout the semester will be tallied up and feed into your
participation grade.

7. The name of
your personal
blog.
Your homepage should look like this.

8. Go back to the Tumblr email invitation and click on the link
provided again.

9. Your homepage
should now look
like this.
Notice the new
tab entitled
“MRKT452
Consumer
Behavior” at the
top.

10. Clicking on
“Open
MRKT452
Consumer
Behavior”
opens the blog
itself. It should
look like this…

12. To create a post, simply click on one of the tabs above depending
on whether you would like to include text, photos, audio or video.

13. - Say you clicked on the “Video” tab. Simply input the URL of the video
you would like to share and add a caption explaining how you found
the video and why you found it interesting while relating it to
consumer behavior.
- Once you’re finished, click on the “Create Post” button at the bottom
left and voilà!

14. Your post shows up on the blog.

15. When uploading
multiple photos
from your
desktop, Tumblr
gives you layout
options.

16. Once again, when
you click “Create
Post”, your post
shows up on the
blog.

17. Photo Sharing Websites
Presentation Sharing Websites

18. IMPORTANT: If you have any problems with Tumblr, most questions
can be answered through their FAQ page which can be found by
clicking here,
here,
http://www.tumblr.com/help
or emailing support@tumblr.com