Using social media in Human Resources & Recruiting - Understanding LinkedIn, Facebook, Twitter, Blogging & YouTube - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC

1. Using Social Media in
HR & Recruiting
Attract | Recruit | Retain

2. CHOOSING
YOUR TOOLS

3. where to START?
86.6%
55.3%
46.6%
11.6%
16.0%
9.4%
SOURCE: Jobvite Social Recruiting Survey Results 2012

4. understand DIFFERENCES

6. LINKEDIN essentials
• Ensure your Company Profile is accurate/complete
• Build a Personal Profile that:
– represents your company well
– makes candidates want to connect with you
• Build your network & search for candidates
• Join relevant & appropriate groups

7. 100% COMPLETE profile
1) Add a profile photo
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself

8. 100% COMPLETE profile
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections

9. FRESHNESS counts
Update regularly!

10. ‘BRAND’ yourself

11. stand OUT

12. be FINDABLE

13. recruiter PROFILE tip

14. BUILD your network
a2e rs...
size
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so
http://inmaps.linkedinlabs.com

15. STATUS updates

16. company PROFILE
free!

17. COMPANY profile
not
free


18. advanced SEARCH
1 2
search within your network

19. saved SEARCHES

20. SEARCH groups

21. join TARGETED groups

22. message for FREE*
*For Now
*for now

23. post JOBS

25. FACEBOOK essentials
• Showcase your culture & employment brand!
• Fans = database of interested users
• Engage with fans & create a community
• Link back to your corporate website/company page

26. PERSONAL profile

27. COMPANY profile

28. meet EXPECTATIONS

29. ask QUESTIONS

30. go behind the SCENES

31. share PICTURES & VIDEO

33. YOUTUBE essentials
• Make your employees the stars
• Keep videos to 3 minutes or less
• Share your videos on other social sites
• Use video for learning & development activities

34. YOUTUBE channel

35. SHARE job previews

36. tell your STORY

38. BLOGGING essentials
• establish expertise and credibility
• foster relationships with candidates (& employees)
• post information about cool job opportunities
• share industry news/link to media coverage
• link to your other social media efforts
• address concerns or common questions

39. CORPORATE blog

40. PROVIDE information
“a survey of new hires at sodexo revealed
that internal hires utilized one or more
sodexo careers properties to help find a job
or prepare for an interview with us at
virtually the same rate (46-47%) as external
hires. the careers blog was the most
frequently cited property, read by 32% of
internal hires and 17% of external hires.”
arie ball – vp of talent acquisition, sodexo

41. BLOGGING benefits

43. TWITTER essentials
• balance promotional, personal & conversational tweets
• be a “real person” – use your real voice/be authentic
• be interesting, informative and entertaining
• share links to interesting & informative stuff
• post photos from “a day in your life” (twitpics, etc.)

44. TWITTER profile

45. TWITTER profile

46. SEARCH bios
SOURCE: https://followerwonk.com/

47. SEARCH tweets

48. SEARCH lists ‘x-ray’ twitter

49. get CREATIVE

50. “’Build it, and they will come’ only works in the
movies. social media is a ‘build it, nurture it,
engage them - and they may come and stay.’”
seth godin – author & marketer

51. thank you!
http://unbridledtalent.com
jennifer@unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/JenniferMcClure