This document provides an introduction to using LinkedIn for students. It discusses who uses LinkedIn and why students should join, including to increase visibility, build their professional network, and find jobs. It then provides tips on completing a profile, using keywords effectively, connecting with others strategically, and how to find people, companies, and groups. It also lists some additional LinkedIn resources for students.

1. 101 - for students

2. brought to you by the
NUMBER 4

3. who am i?
5,852,039

4. what we’ll TALK about
1 WHAT & WHY
2 BUILD YOUR BRAND
3 FIND & RESEARCH
4 COOL STUFF
5

5. WHAT
&
1 WHY

6. who’s using LINKEDIN?
SOURCE:
h*p://www.onlinemba.com/blog/social-­‐media-­‐demographics/

7. why join LINKEDIN?
1) #1 “Professional Network” online
2) Increase your Visibility & Google rank
3) Build your professional Network
4) Obtain professional and industry insights

8. get FOUND for jobs
which social media do you use for recruiting?
linkedin 86.6%
facebook 55.3%
twitter 46.6%
youtube 11.6%
blog 16.0%
none 9.4%
SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf

9. FIND jobs

10. BUILD
your
2 BRAND

11. 100% COMPLETE profile
1) Add a profile photo
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
FRESHNESS counts
4) Write a summary about yourself
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections

12. KEYWORD rich

13. connecting STRATEGY
size matters...
SORTA

14. LINKEDIN applications

15. FIND
&
3 RESEARCH

16. find PEOPLE

17. find COMPANIES

18. follow COMPANIES

19. join TARGETED groups

20. cool
STUFF
4

21. LINKEDIN student center
linkedin.com/studentjobs

22. LINKEDIN resume builder
linkedinlabs.com

23. LINKEDIN learning center
learn.linkedin.com/students

24. LINKEDINish on FACEBOOK

25. QUESTIONS?

26. thank you!
http://unbridledtalent.com
jennifer@unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/JenniferMcClure