Using Social Media In HR & Recruiting - April 2012
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Using Social Media in HR & Recruiting presentation delivered by Jennifer McClure - President of Unbridled Talent LLC at Apogee Enterprises April 11, 2012
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Using Social Media In HR & Recruiting - April 2012
- 1. using social media in HR attract | recruit | retain
- 2. who am i? 2 years - president of unbridled talent 5 years – executive recruiter 7 years – social media anthropologist 18 years – human resources leader
- 3. who are you?
- 4. 850 million profiles 490 million users who’s using social media? 240 million blogs 500 million accounts 150 million members
- 7. recr uiting fH R& ewor ld o ing t h chang is
- 9. recruiting 3.0 SOURCE: TalentMinded - http://youtu.be/17C6A-J9jhc
- 11. define goals/measures sample initial goals branding/marketing • improve brand presence to build awareness • increase positive mentions/sentiment about our brand website • increase traffic to careers site recruiting • attract qualified candidates to our career opportunities • develop a source for active & passive candidates
- 13. monitor & listen
- 14. monitor & listen
- 15. monitor & listen
- 16. monitor & listen
- 17. create guidelines free database of social media policies: socialmediagovernance.com/policies.php
- 18. train employees • communicate social media guidelines • consider the benefits of allowing all employees access • provide training even if blocking social media sites • share examples of appropriate & inappropriate use
- 19. employee ambassadors “we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.” corporate leadership council
- 20. expect good things 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not
- 21. response strategy* * before you need it SOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
- 22. your careers site should rock!
- 23. career site essentials • 30% of google searches are job related ~300m/month • compete for talent at the moment of search (seo/sem) • less than 3 clicks to apply for jobs • link to information about careers prominent on website • share your culture, information about employment • showcase actual employees (not stock photos)
- 24. 6 clicks to learn more about a job
- 28. intuitive
- 33. “using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them – and because social media is a conversation, people are a lot more likely to find you.” SOURCE: http://www.brandfortalent.com/blog/
- 35. 59% of job seekers agree that what is said by others about a company is more important in how they form an opinion about a company than what a company says about itself SOURCE Careerbuilder/Personified survey June 2010
- 36. 70% of job seekers agree that positive posts from Fans or Followers on a company’s social media site would make them more likely to apply for a job at that company SOURCE Careerbuilder/Personified survey June 2010
- 37. time to... take a
- 38. but first... 1 2 3 think about describe what write your 3 why you enjoy you enjoy words on a working at about working piece of paper Apogee here in 3 & turn it in words
- 39. www.wordle.net
- 41. “social media allows recruiters to network, build and maintain relationships with candidates in new ways and provides a forum to engage a much broader audience. it doesn’t replace traditional relational recruiting - it enhances it - by allowing recruiters to extend their reach in a cost effective way.” lars schmidt – director of talent acquisition - npr
- 42. recruiting has changed 1997 sources of hire 2011 sources of hire newspaper ads 28.7% referrals 28.0% employee referrals 19.7% job boards 20.1% agency (contingent) 10.4% career site 9.8% contract recruiters 8.7% recruiter initiated 9.1% job fairs 8.3% college 6.6% other advertising 5.0% re-hires 4.3% image advertising 4.6% social media 3.5% trade journals 4.2% 3rd party 2.8% college 2.9% print 2.2% resume services 2.9% temp/contract-to-hire 2.1% agency (retained) 2.1% career fairs 1.9% internet 2.1% walk-ins 0.8% radio 1.5% other 8.8% SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
- 43. social recruiting which social media do you use for recruiting? linkedin 86.6% facebook 55.3% twitter 46.6% 64% youtube 11.6% blog 16.0% use 2 or more none 9.4% social networks for recruiting 40% use 3 or more social networks for recruiting SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf
- 47. linkedin essentials • build a personal profile that: – represents your company well – makes candidates want to connect with you • ensure your company profile is accurate/complete • build your network & search for candidates • join relevant & appropriate groups
- 48. personal profile 1 1. add a photo 4 2. list current/2+ prior 2 positions 3. add educational background 3 4. select industry & 5 location 5. connect to at least 50 people
- 49. 1 personal profile 1. key-word rich summary 2. add 5 or more skills 2
- 50. personal profile 1 1. status updates 2. recommendations 3. customize websites 2 4. personalized url 3 4
- 51. stand out
- 52. connect
- 53. engage • buy in-mails with paid accounts • message 1st degree connections for free • message individuals in shared groups for free
- 54. message for free* * for now... *for now
- 57. company profile not free
- 58. Apogee profile
- 59. advanced search 1 2 search within your network
- 60. saved searches
- 61. site ‘x-ray’ site:www.linkedin.com in0tle:linkedin -‐in0tle:answers -‐in0tle:updated -‐ in0tle:blog -‐in0tle:directory -‐inurl:megite.com Sales “Cincinna0 area" -‐"Company Profile“ -‐profiles -‐jobs search outside your network
- 62. search companies
- 63. search groups
- 64. post jobs
- 65. questions?
- 67. facebook essentials • showcase your culture & employment brand! • fans = database of interested users • engage with fans & create a community • link back to your corporate website/company page
- 68. personal profile
- 69. company page
- 71. connect recruiter possible candidate
- 72. engage
- 73. answer questions
- 74. ask questions
- 75. interact
- 76. go behind the scenes
- 78. post jobs http://apps.facebook.com/marketplace
- 79. questions?
- 81. youtube essentials • make your employees the stars • keep videos to 3 minutes or less • share your videos on other social sites • use video for learning & development activities
- 82. branded channel
- 83. answer questions
- 84. go behind the scenes
- 85. showcase employees SOURCE: http://vimeo.com/16003797
- 86. post jobs
- 87. questions?
- 89. blogging essentials • establish expertise and credibility • foster relationships with candidates (& employees) • post information about cool job opportunities • share industry news/link to media coverage • link to your other social media efforts • address concerns or common questions
- 90. company blogs
- 91. share information “blogging is the new newsletter at mayo clinic.” linda donlin – mayo clinic
- 93. post jobs
- 94. questions?
- 96. twitter essentials • balance promotional, personal & conversational tweets • be a “real person” – use your real voice/be authentic • be interesting, informative and entertaining • share links to interesting & informative stuff • post photos from “a day in your life” (twitpics, etc.)
- 97. your profile 1. 160 characters 2. add a photo 3. include a website link 4. include ‘key-words’
- 98. company profile 1. tweet with a ‘voice’ 2. reply / engage / retweet
- 99. be ‘present’ be ‘social’
- 100. engage
- 104. post jobs
- 105. get creative
- 106. questions?
- 107. diversity recruiting
- 108. group thinking 1 2 3 what are the where do what types of positions that these types of information / are the people ‘hang resources are hardest-to-fill out’ online? these people at Apogee interested in?
- 109. career development
- 111. “using my social networks makes my job easier. i don't need to google info, i just ask my friends.” trish mcfarlane – director of human resources, perficient
- 112. stay current
- 113. create relationships “twi@er has helped me to know my customers, solve customer problems and to create rela0onships to do that. there is a fabulous community of HR professionals engaging with each other via social media. my professional visibility because of my interac0ons on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportuni0es.”
- 114. wrapping up
- 115. plan activities • create a content calendar Monday Tuesday Wednesday Thursday Friday Saturday Sunday • Recognize a • Post “day-‐ • Ask a • Share • Chat with a • Link to • Poll Fan or in-‐the life” Ques0on Company Recruiter Career Ques0on Employee photo(s) news informa0on • Schedule • Ask a an Event • Post a Ques0on Video • schedule time • use scheduling tools for some content
- 116. be human people want to interact with humans… not brands or logos
- 118. what’s your plan?
- 119. QUESTIONS? View or download today’s slide deck at: http://www.slideshare.net/secret/xVxUyIVOhGo5AI Password: MVHRA