Monitoring The Social Media Conversation Vocus Webinar

Monitoring the Social Media Conversation: From Twitter to Facebook Richard Lomas Manager of Account Development Vocus

Jenni Lloyd Social Media Strategist, NixonMcInnes ,[object Object],[object Object],[object Object],[object Object]

Neil Stinchcombe BA, ACMA Managing Director, Eskenzi PR ,[object Object],[object Object],[object Object],[object Object]

What is Social Media and Why is it Important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of Social Media Sites Social Media Program

Social Media Tools Used: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.prweb.com/releases/2009/05/prweb2434214.htm

Blogs Engagement Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Key Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy to Reach Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks Neil! ,[object Object],[object Object],[object Object]

Who are NixonMcInnes? ,[object Object],[object Object],[object Object]

Hands Up (Virtually) if You… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There’s a Fundamental Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coca-cola Have Got the Right Idea… Adam Brown, digital communications director at Coca-Cola

Skittles took it as far as it can go (and maybe further than it should…)

But enough about them… what about you? How can you join the conversation - without upsetting legal and/or spending all day on Twitter? ,[object Object],[object Object],[object Object],[object Object]

First Things First - Who are Your Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is it You Want to Achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This Isn’t Just a Job for Marketing or PR

Social Media Spans the Whole Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Set-Up a Social Media Council ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listening is the Primary Activity (One Mouth, Two Ears) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start Talking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measure It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Does All This Mean in Practice?

The Blog: Page Views and Visits

The Blog: Traffic and On-Site Registrations

Twitter: The Engagement Scale Awareness passive follower active follower inquisitive follower Winners Strangers Evangelists strangers – no awareness of the brand on twitter Identified through searching twitter for relevant conversation topics and targeted with relevant messaging to encourage following. awareness – know of the brand but not a follower Identified through searching twitter for brand terms and signposted to our profile to encourage following. passive follower – following but not engaged Encouraged to engage with us through asking questions, serving them offers and signposting to content. active follower – following and engaged on a low level Talking to others about us, but not to us – we will contribute to their conversations to drive engagement with us and your site. inquisitive followers – following and engaged directly with us Talking directly to us – we will engage with them, providing useful information and help to create loyalty. evangelists – engaged followers that are our advocates Followers who regularly retweet our messages and offers, signpost people in their network to us and generally help us further grow our followers.

Twitter Metrics Evangelists Opted-in

Buzz Monitoring Buzz this week mainly: _Twitter conversations _Discount/Freebie sites (general discussions) _Requests for points 94 mentions this week with a sentiment score of 0.9. This is a 59% increase in mentions since last week. Twitter is site with most mentions this week (63) – this includes a lot of buzz generated by official account and its followers Buzz: week on week

Thank you! [email_address] nixonmcinnes.co.uk/people/jenni twitter.com/jennilloyd slideshare.net/jennilloyd tealady.soup.io Now over to Richard for the Q&A…

Contact Information ,[object Object],[object Object],[object Object],[object Object]

About Vocus ,[object Object],[object Object],[object Object],“ Innovation of the Year”

Monitoring The Social Media Conversation Vocus Webinar

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (20)

Similaire à Monitoring The Social Media Conversation Vocus Webinar

Similaire à Monitoring The Social Media Conversation Vocus Webinar (20)

Plus de Jenni Lloyd

Plus de Jenni Lloyd (13)

Dernier

Dernier (20)

Monitoring The Social Media Conversation Vocus Webinar

Notes de l'éditeur