The document discusses how technology and social interaction have evolved in Australia from the 1980s to 2000s. More people are going online using broadband connections, fragmenting traditional media. The web has advanced beyond the early stages and now people interact through various online platforms and social networks. Traditional segmentation approaches no longer apply as people engage in new forms of social interaction online.

1. The new dynamics of
social interaction
Australia
Jenny Williams, Ideagarden, 2008

2. Technology is evolving
1980’s 2000’s
Australia

3. More people are going online
Trends indicate
90% of Australian
connections
will be broadband by
the end of 2008
Nielsen Online - The Australian Internet Technology Report
2008
Australia

4. media is fragmenting
Australia