Presentation to TAFE NSW on Digital opportunities

1. Technologies:
blurring the line
between marketing and educational content

2. We hear a lot about the
DIGITAL Generation

3. They have grown up with
technology

4. They often know more than their teachers

5. We used this as a research tool

6. New media Players
They use these

7. These are the decision
makers of the future

8. Who are the Digital Natives?
They think in a multi tasking environment
Images and video are preferred over text

9. Live in a state of “partial attention.”
Work and leisure merge.

10. Technology as friend not foe