Personal Information
Entreprise/Lieu de travail
Sydney, Australia, nsw Australia
Profession
CMO and Digital change agent
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.ideagarden.com.au
À propos
Jenny has been in technology driven marketing (on and offline) for the over 30 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry. In her most recent role as CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, Jenny was responsible for driving a complete brand and digital transformation,focused on redefining the customer experience which ultimately led to HCF being awarded "brand of the year".
Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Di...
Mots-clés
design
experience
managment
change
digital
social
digital marketing
digital strategy
media
growth hacking
adobe symposium
test learn optimise
agile marketing
innovation
cio cmo collaboration
marketing transformation
disruption
digital transformation
digital media
social media
banking
future
financial services
digital media
organizational change
change management
disruptive change
3.0
web
20
enterprise
digtial
education
computing
alfresco
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