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International Salon Spa Business Network - Best Social Marketing Practices

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Jenny DeVaughn
Jenny DeVaughn

This PowerPoint presentation was designed specifically for ISBN members to incorporate social media tools to drive interest, increase their professional brand and ultimately revenue into their businesses in the spa and salon industry.

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Best Social Marketing PracticesInternational SalonSpa Business Network Jenny DeVaughn Chief Enthusiast Officer (CEO) http://socialprecision.com jenny@socialprecision.com Tuesday, May 4th, 2010
Who is Jenny DeVaughn? http://www.linkedin.com/in/jennydevaughn
You are what says you are
Embrace Change
Brand Focus
Where do your ideal clients spend their time online?
65 Million+ Users 1+ Billion People Searches on LinkedIn in 2009 Source: LinkedIn, April 2010
500 Billion Minutes per month are spent on Facebook Source: Facebook.com, April 2010
Niche Ads
70+ Million unique users in the U.S. Source: MySpace.com, April 2010
24 hours of video is uploaded to YouTube every minute Source: YouTube.com, April 2010
180 Million unique visitors a month 600 Million Search Queries a day on Twitter Source: Twitter.com, April 2010
500K+ Users 1.4+ Million Venues 15.5+ Million Checkins Source: Mashable.com, March 2010
Don’t Forget
Which communication tool do your clients prefer?
Measure Influence
Final Thoughts Complete Brand and Marketing Strategy Consistent and Prompt Communication One-on-one conversations viewed by many Desired Content vs. Ads Pay-It-Forward Partner with local businesses and charities
Acknowledgements http://templateswise.com http://listverse.files.wordpress.com/2008/08/rachel.jpg http://reach.londonmet.ac.uk/cms/site/images/facebookIcon.jpg http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg http://mashable.com/2010/03/12/foursquare-stats/ http://playfoursquare.s3.amazonaws.com/press/logo/foursquare-logo.png http://twitpic.com/1kksrz http://www.nfb-texas.org/tabs_logo_youtube.jpeg http://www.isical.ac.in/~clia/2008/images/google_logo.jpg http://www.convinceandconvert.com/wp-content/uploads/2010/04/Mass-Influencers-Detector.png http://webtreats.mysitemyway.com/wp-content/gallery/106/01-black-comment-bubble-social-media-icons-webtreats-previews.jpg http://assets.nydailynews.com/img/2009/10/24/alg_tabatha.jpg http://www.capriciosalon.com/ http://www.lostintechnology.com/wp-content/uploads/2009/06/outlook-logo.png http://www.sabalpalmhouse.com/images/googledecal.jpg http://twitter.com http://search.twitter.com http://facebook.com http://foursquare.com http://linkedin.com http://youtube.com
Thank You! Connect http://www.linkedin.com/in/jennydevaughn Follow http://twitter.com/jennydevaughn Comments or Questions jenny@socialprecision.com Please do not distribute this slide deck without written permission.

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International Salon Spa Business Network - Best Social Marketing Practices

  • 1. Best Social Marketing PracticesInternational SalonSpa Business Network Jenny DeVaughn Chief Enthusiast Officer (CEO) http://socialprecision.com jenny@socialprecision.com Tuesday, May 4th, 2010
  • 2. Who is Jenny DeVaughn? http://www.linkedin.com/in/jennydevaughn
  • 3. You are what says you are
  • 6. Where do your ideal clients spend their time online?
  • 7. 65 Million+ Users 1+ Billion People Searches on LinkedIn in 2009 Source: LinkedIn, April 2010
  • 8.
  • 9.
  • 10. 500 Billion Minutes per month are spent on Facebook Source: Facebook.com, April 2010
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. 70+ Million unique users in the U.S. Source: MySpace.com, April 2010
  • 19.
  • 20. 24 hours of video is uploaded to YouTube every minute Source: YouTube.com, April 2010
  • 21.
  • 22.
  • 23. 180 Million unique visitors a month 600 Million Search Queries a day on Twitter Source: Twitter.com, April 2010
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. 500K+ Users 1.4+ Million Venues 15.5+ Million Checkins Source: Mashable.com, March 2010
  • 34.
  • 35.
  • 36.
  • 37.
  • 39.
  • 40.
  • 41.
  • 42. Which communication tool do your clients prefer?
  • 43.
  • 44.
  • 46. Final Thoughts Complete Brand and Marketing Strategy Consistent and Prompt Communication One-on-one conversations viewed by many Desired Content vs. Ads Pay-It-Forward Partner with local businesses and charities
  • 47. Acknowledgements http://templateswise.com http://listverse.files.wordpress.com/2008/08/rachel.jpg http://reach.londonmet.ac.uk/cms/site/images/facebookIcon.jpg http://www.ynpn.org/s/936/images/editor/linkedin-logo.jpg http://mashable.com/2010/03/12/foursquare-stats/ http://playfoursquare.s3.amazonaws.com/press/logo/foursquare-logo.png http://twitpic.com/1kksrz http://www.nfb-texas.org/tabs_logo_youtube.jpeg http://www.isical.ac.in/~clia/2008/images/google_logo.jpg http://www.convinceandconvert.com/wp-content/uploads/2010/04/Mass-Influencers-Detector.png http://webtreats.mysitemyway.com/wp-content/gallery/106/01-black-comment-bubble-social-media-icons-webtreats-previews.jpg http://assets.nydailynews.com/img/2009/10/24/alg_tabatha.jpg http://www.capriciosalon.com/ http://www.lostintechnology.com/wp-content/uploads/2009/06/outlook-logo.png http://www.sabalpalmhouse.com/images/googledecal.jpg http://twitter.com http://search.twitter.com http://facebook.com http://foursquare.com http://linkedin.com http://youtube.com
  • 48. Thank You! Connect http://www.linkedin.com/in/jennydevaughn Follow http://twitter.com/jennydevaughn Comments or Questions jenny@socialprecision.com Please do not distribute this slide deck without written permission.