2. Who is JLPR
Realizing there was a need for a true integrated marketing one-stop-shop, JLPR integrates
traditional marketing with digital, mobile and offline marketing. We offer a customized,
progressive 360°marketing approach.
In today’s dynamic marketplace, it’s critical to stay atop the digital media and marketing
space. In order for business to continually grow, sometimes marketing efforts needs just a little
nudge. From status updates to mobile messaging, we get the word out, engage your audience
and create brand buzz.
At this very moment, you-like nearly everyone and everything else-can be reached. We use
those means to drive your message. This isn’t just what we do, it’s how we live. We get it. We
are strategic, forward thinkers who are results driven and passionate. We don’t want to be
another vendor, we want to be an extension of your team.
We have a lot to offer. But don’t take our word for it, our results speak for themselves.
op-ti-mize: To make perfect,
effective or functional as possible.
3. What is Integrated Marketing?
Q: “What is Integrated Marketing?”
A: “Marketing that is integrated?!”
That answer would be too obvious but not quite.
4. What is Integrated Marketing?
We can break down what we do into four main areas.
Within each there are specific things that we can deliver. Customized to your needs.
Digital
Marketing
Offline Your Mobile
Marketing Marketing
Brand
Public
Relations
5. Digital Marketing – Already Logged In
In the 90’s your “Website” and your “Web presence” were basically
synonymous. Today, they’re clearly not. Focusing on the prime real
estate of the World Wide Web is integral marketing vehicles.
Where we come in: as self-acclaimed web-aholics, we know how to
leverage our on-line knack into brand recognition. Living in the age
of information overload, strategic digital marketing is key.
We focus on generating ideas that persuade, cultivate and establish
a following. We strive to be leaders in this fast paced environment
that’s in constant flux. Our ideas are innovative because each of
our projects is unique. We take pride in our unconventional style.
We tailor online marketing campaigns according to the needs of
each specific project.
6. Digital Marketing – Already Logged In
•Social Networking Profile Maintenance
•Design and maintenance across 20+ social network sites.
•Targeted friend/follower/fan requests.
•On-line Contests
Contests create a buzz and drive traffic to our client’s social networking profiles. By
giving away exclusive products, memorabilia, tickets to a concert / event, etc. we
develop an intimate relationship with the fans and become a credible source of
information.
•Blogging & Video Blogging
We talk directly to targeted audiences creating awareness and visibility of the
product and re‐direct the traffic to the client’s websites. Cross promotion is crucial
when blogging in order to establish and / or expand an existing fan / database.
•Generate & Promote Viral Content
We generate viral content along with ground‐breaking marketing strategies in
order to implement them through appropriate channels. This includes and is not
limited to: videos, widgets, e‐cards, banners, music, applications, etc.
•Micro‐Blogging
‐
Together with our client we will devise a unique system of creating and sending
daily brief text updates. These updates will be sent to all the social networking
profiles in order to keep their following informed and engaged.
•On-line Music Servicing
Our database of radio, college radio, record pools, club DJs, and
Internet stations includes over 4,000 key tastemakers worldwide.
7. Why Digital Marketing?
•Top‐10 social networks attract 70M unique monthly users.
-Report from Scarborough Research
•The average teen spends over 2 hours online each day,
65% use social networks, 37% watch videos online, 63%
email regularly, and 53% use instant messenger
applications.
-Report from Scarborough Research
•150 million people around the world are now actively using
Facebook and almost half of them are using Facebook
every day. If Facebook were a country, it would be the
eighth most populated in the world, just ahead of Japan,
Russia and Nigeria. Facebook is used in more than 35
different languages and 170 countries and territories.
- Mark Zuckerberg, Jan 7, 2009
•Internet
users in August spent 17% of their surfing time on
social network and blogging sites, nearly triple the
percentage of time spent on such sites in 2008.
-Nielsen
8. Mobile Marketing – Connecting People & Products
People and products have been mobile since the beginning of time. We have
always endeavored to improve our communication methods. From the wheel to
the airplane, we want to drive information faster and get there sooner. Look back
10 years ago and life was quite different. And how much of that change is
related to just mobile communications? With your mobile phone in hand, you can
cheaply text message your friend in another continent, forward an e-mail, look up
the address to the restaurant you’re driving to and of course – call mom.
We are living in a “need-it-now” culture and fortunately, our mobile devices allow
a custom-tailored experience unlike any before-doing what you want, when you
want and always at your side.
The Internet laid the foundation, and now mobile technology is taking it to the
next level.
In the last 10 years, mobile technology has drastically improved. Lucky you.
9. Why Mobile Marketing?
•One of the most direct, personal and cost effective
ways to communicate with your consumer.
•Allows brands to activate traditional advertising and
create a relevant conversation directly with
consumers driving brand awareness.
•Mobile Marketing is a tool that measures the
effectiveness of your traditional advertising.
•Mobile Marketing allows brands to reach consumers
anywhere, anytime.
•Mobile Marketing provides a unique and richer
experience than traditional marketing by providing
real time interactivity with your consumer.
10. Mobile Products
•Mobile Database Storage and Management
•SMS Text Messaging
•Ringtones & Wallpaper Radio
•Mobile Coupons TV Packaging
•Scan-able Mobile Coupons/Tickets
•SMS Mobile Video
Mail Outdoor
•Mobile Streaming Video
•Mobile Enrollment Mobile
•Mobile Rewards Card
•Program Reinforcement e-Mail Marketing Voice
•Real-time Rewards
•Coalition Marketing Web Fax
•Online Merchant Mall Marketing
•Manufacturer/CPG Funded Rewards Display Print
•Web to Mobile Products
•Video, audio, wallpaper, media download
“Integrating the mobile call to action
within traditional advertising is the key to its success.”
11. Mobile Data and Analytics
•The JLPR/Mobile Edge Platform captures
up to 120 data points per interaction based
on specific program operations including:
•Delivery
•Redemption
•Campaign
•Open/Read
•Click Thru rates
•Real-time Promotions Data available via
Administration Module:
•# of Opt-ins
•Voting metrics
•# Contest Entrants
•Coupons Retrieved
•Daily/Weekly/Monthly Summary Reports
can be provided upon request
12. Public Relations / Publicity
Public Relations Strategy and Branding
•Brand discovery, company naming, product naming,
reputation consulting.
•Integrate and align public relations with other branding
efforts.
•Web design and development, print design, logo design,
content management.
•Search engine optimization, search engine marketing, e-
mail marketing.
Media Relations
•Achieve a constant flow of outstanding, on-target, on-
message media coverage.
•Conduct media training and provide talking points.
•Targeted press release wire distribution service.
•Analyze media perception and maintain brand rapport with
key influencers.
•Secure press coverage and interview opportunities.
Social Media Relations
•Monitor on-line conversations and drive digital messaging.
•Build brand awareness and provide editorial consulting for
digital presence.
13. Music / Música | On-line/Off-line Specialty Services
On-line/Off-
At JLPR, we stay in touch with our cultural roots. Check out our i-Pods
and you'll find anything from Latin alternative to reggaeton to pop.
It’s ingrained in our persona and reflected in what we do.
Our team draws on their ongoing experience within the Hispanic
entertainment and music industries. We bring audiences and brands
together to create one of a kind events that make sense. We can
place your brand and image in-line with the hottest Latin acts or the
hippest electronic cumbia band you have yet to listen to but sure to
love.
Our unique approach relies on our unique experience. We are
previous labels managers, concert producers and promotional
experts in this field.
We customize full turn-key off-line Hispanic events to fit your brands
needs while giving them that extra edge which will place your brand
ahead of others.
•Event Development
•Concert Production
•Endorsements
•Electronic Compilations
•Music Content
•Original Music Content (Videos and Shows)
•Sponsorship Development
14. Why invest in the U.S. Hispanic Market?
“Since 1990, Hispanic purchasing power has increased by 307 percent, three times as much as
the national rate. While it has just come to par with the African American market, it is
predicted that by 2012 Hispanics will represent $1.3 trillion of the market compared to $1.2
trillion for African Americans.”
-Ad Age’s Hispanic Fact Pack
“Hispanic buying power is projected to grow to $12.4 trillion by 2011.”
-Center for Economic Growth
“Hispanic consumers represent an increasing percentage of the American consumer base.
Gen-Y Latinos (ages 18-29) and Gen-X Latinos (ages 30-44) are particularly influential, because
they control more than 60 percent of all Hispanic buying power. “
- The Hispanic (Latino) Market in the U.S
“Hispanic Youth Makes Up 22% of Total U.S. Youth Population.”
- The Pew Hispanic Center
15. Offline Marketing
Online and offline marketing should be integrated
for maximum effect. Traditional marketing can
play a big part in informing your target audience
about your product and supplements your digital,
mobile and media components.
We provide traditional offline marketing efforts in
progressive ways that stand out above the rest.
•Event Development
•Grassroots Marketing
•Street Team Coordination
•College Tour Promotions
•Guerilla Marketing
•Business Collateral Design and Consulting
•Traditional Advertising Consulting
•Progressive Field Marketing and Sampling
16. We’d Love to Hear From You!
For more information, please contact:
JennyLee Herrera
(786)975-9596
jennylee@jl-pr.com
