Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010

1. 21st
Century Marketing
Communications for Your EDC
Tools that enable your EDC to not
only communicate more effectively
with members, but also reach a
wider, more engaged audience.

2. Who We Are
• Jennifer Wakefield
– Director, Public Relations
• Metro Orlando Economic Development
Commission
• Brittany Love
– Owner, Love Consulting Group
• Marketing Communications Firm in Tallahassee
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3. #FEDC
• Have a question/comment during our
presentation?
– Just make a post on twitter and include
the following hashtag:
• #FEDC
• We will answer all questions you post!
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4. Communications Spectrum
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5. How Communication is
Changing
• SmartPhones
• Mobile Applications
– A whole new dimension to branding and
communications
• iPad
– Other devices following in coming months
• Social Media
– Facebook, Twitter, YouTube, MySpace, LinkedIn, etc.
– Geolocating Social Media
• IE FourSquare, GoWalla
• These are all consumer driven whereas traditional
media is a “push” media
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6. 2010 Social Media Marketing
Industry Report
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Benefits of using
Social Media:
Available at SocialMediaExaminer.com

7. 2010 Social Media Marketing
Industry Report
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Commonly Used Social Media:

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Will you Remember this Slide?

9. Facebook
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• An extension of your web site +
enhances SEO
• FanPage
– Fan vs. “Friend” vs. Group
– Fill in all of the information - make sure to
include logo, website, blog, phone, address
– “Like” = “Become a Fan”
– “Like” Integration with other websites
– Community Pages

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Share photos from events
Interact with fans
Track click-throughs

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12. Facebook Tips
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• NewsFeed
– Posts should be in line with your objective
– Posts should be concise
– Share what others post
• Geolocating features are coming soon
– Marketing possibilities
• Ads
– Pay Per Click
• Privacy – Be Smart
• Insights…track stats!
• FB emails you weekly

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Create the Advertisement
Target Your Audience

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Set Time Line and Budget

15. Twitter
• A way to share information quickly
– Esp. at events, tradeshows
• #Hashtags
• Tweetchat
• Tw-ictionary, Tw-anguage
• URL Shorteners
– Bit.ly , Ow.ly, etc.
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16. Tweeps

18. Tw-itiquette
• Follow
• Tw-ips:
– Create a Good Bio, Picture/Logo,
Customize the Background
• Lists
– pros and cons
• Be a good Tw-itizen
• Reply (@), ReTweet (RT), Send Direct Messages
(DM), Follow Lists, FollowFriday (FF)
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19. YouTube
• VIRAL!
• An outlet to post videos without taking up space on
your website
• Create your own Channel
• Great for…
– Testimonials
• Why Business Located in Your Region
• Why Residents Love Living in Your Region
• Why Be Involved With Your EDC
– Show and Tell
• Story ideas for media and for sharing on social media
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20. YouTube

21. Flickr
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22. Microsites

23. Social Bookmarking
• Helps SEO
• Use tags – should bring more visitors to
your website and blog
• Delicious
• Digg
• StumbleUpon
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24. Share
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25. Promote
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26. Why?
• Create awareness
• Engage brand ambassadors
• Gather competitive intelligence
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27. Results
• Information gathering
• Information sharing
• Projects!!

28. How it all comes together
• Social Media, Mobile Marketing, Email Marketing,
Internal/External Publications, Commercials,
Billboards, Websites, etc
– ALL a piece of the plan – they are your integrated
marketing communications campaign
• All branding/messaging should be cohesive
• All IMC efforts are usually the first impression a
potential business/investor sees of your EDC’s
area
– Be strategic
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29. Strategy
• Who is your Primary Target Audience?
– Who is your Second – maybe even Third?
• How do those audiences communicate
– What do they want from you and how do they want it?
• What are your goals?
• What is success going to look like?
– That will be how you measure your results
• Is it engagement? Number of followers/fans?
• Create a posting strategy – a timeline
– Decide who in your EDC is going to handle this or are you
going to outsource?
– You think of Social Media the same way you would any
other type of media – except on a Much Faster Timeline!
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30. Resources
• HootSuite
• Twubs
• TweetDeck
• StaticFBML/Google Analytics
• Involver – YouTube and Twitter
• Mashable
• Social Media Examiner
• Google Alerts
• Put Links to your Social Media in your email
signature and on all blogs/posts
• Write a Social Media Policy
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31. HootSuite = Send, Track
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32. TweetDeck = Listen/Monitor
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33. Questions?
Answers!
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34. Thank You
…and of course we will post this on all
social media sites for you!
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