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5 REASONS
@JeremiahGardner
FOR GROWTH
YOU’RE NOT READY
gettalk.at/growth
© All Rights Reserved
@JeremiahGardner
THE GROWTH
NARRATIVE
+10000
HACK!!
+100000
HACK!!
+1000
HACK!!
© All Rights Reserved
@JeremiahGardner
THE GROWTH
REALITY
GROWTH IS A MINDSET
HACK
MARKETING FUNNEL
AUTOMATION STACK
METHODOLOGY
ALGORITHM
TACTIC
INTENTIONAL DISCOMFORT
5 REASONS
FOR GROWTH
YOU’RE NOT READY
YOU DON’T KNOW SQUAT
ABOUT YOUR CUSTOMER
reason#1
© All Rights Reserved
@JeremiahGardner
© All Rights Reserved
@JeremiahGardner
LEAD WITH EMPATHY
Personally experience your customers’
perspective
Seeing what people really do, not just what they
say.
70/30 Empathy Rule
© All Rights Reserved
@JeremiahGardner
WHERE TO
START?
YOU THINK MARKETING WILL
FIX YOUR CRAPPY PRODUCT
reason#2
© All Rights Reserved
@JeremiahGardner
© All Rights Reserved
@JeremiahGardner
STARTUP GRAVEYARD
We just need one more feature!
“Me Too;” “Uber for…;” “My Grandma Loves It!”;
Falling in love with the solution, not the problem
© All Rights Reserved
@JeremiahGardner
CREATING
SATISFACTION
YOUR “BRAND” IS JUST A
LOGO AND SOME T-SHIRTS
reason#3
© All Rights Reserved
@JeremiahGardner
© All Rights Reserved
@JeremiahGardner
BRAND = RELATIONSHIP
Shared between the startup and the audience
Discovering the rally point between you and your
audience
Evolving and learned; not static and purchased
© All Rights Reserved
@JeremiahGardner
CREATING
PASSION
YOU THINK A BOT IS THE
SAME THING AS A HUMAN
reason#4
© All Rights Reserved
@JeremiahGardner
© All Rights Reserved
@JeremiahGardner
HUMOMATION
You can’t automate what you don’t already know
Automation requires a growing and engaged
audience to nurture
Humans first, bots second
© All Rights Reserved
@JeremiahGardner
ASSUME
YOU’RE WRONG
YOU THINK A GROWTH
HACKER IS THE ANSWER
reason#5
© All Rights Reserved
@JeremiahGardner
© All Rights Reserved
@JeremiahGardner
GROWTH IS FULL STACK
Growth requires the entire business – the
responsibility lies with all of us
Marketing focus vs Growth Focus
Fail Learn Fast
© All Rights Reserved
@JeremiahGardner
VALUE
ECOSYSTEM
“YOU WILL FIND ONLY
WHAT YOU BRING IN.”
- MASTER YODA
GROWTH IS A MINDSET
LEARNING FOCUSED
EXPLORATIVE, ITERATIVE
INTENTIONAL DISCOMFORT
HUMAN FIRST
CUSTOMER-CENTRIC
CROSS-FUNCTIONAL
jeremiahgardner.com/coaching
LEADERSHIP COACHING
As a startup veteran and advisor to some of the largest organizations in the world, Jeremiah
offers leadership coaching to a limited, select group of startup CEOs, founders, and
entrepreneurs. He helps high-performing leaders move faster, learn quicker, and act bolder
in all aspects of their work and life.
• 1-1 Weekly Sessions (Retrospectives, Planning, Demo)
• Customer Development / Empathy Techniques & Tactics
• Rapid Experimentation Design & Execution 
• Personnel & Team strategies
• Growth Techniques & Tactics
• Fundraising & Investment Positioning

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5 Reasons You're Not Ready for Growth

  • 2. © All Rights Reserved @JeremiahGardner THE GROWTH NARRATIVE +10000 HACK!! +100000 HACK!! +1000 HACK!!
  • 3. © All Rights Reserved @JeremiahGardner THE GROWTH REALITY
  • 4. GROWTH IS A MINDSET HACK MARKETING FUNNEL AUTOMATION STACK METHODOLOGY ALGORITHM TACTIC
  • 7. YOU DON’T KNOW SQUAT ABOUT YOUR CUSTOMER reason#1 © All Rights Reserved @JeremiahGardner
  • 8. © All Rights Reserved @JeremiahGardner LEAD WITH EMPATHY Personally experience your customers’ perspective Seeing what people really do, not just what they say. 70/30 Empathy Rule
  • 9.
  • 10. © All Rights Reserved @JeremiahGardner WHERE TO START?
  • 11. YOU THINK MARKETING WILL FIX YOUR CRAPPY PRODUCT reason#2 © All Rights Reserved @JeremiahGardner
  • 12. © All Rights Reserved @JeremiahGardner STARTUP GRAVEYARD We just need one more feature! “Me Too;” “Uber for…;” “My Grandma Loves It!”; Falling in love with the solution, not the problem
  • 13.
  • 14. © All Rights Reserved @JeremiahGardner CREATING SATISFACTION
  • 15. YOUR “BRAND” IS JUST A LOGO AND SOME T-SHIRTS reason#3 © All Rights Reserved @JeremiahGardner
  • 16. © All Rights Reserved @JeremiahGardner BRAND = RELATIONSHIP Shared between the startup and the audience Discovering the rally point between you and your audience Evolving and learned; not static and purchased
  • 17.
  • 18. © All Rights Reserved @JeremiahGardner CREATING PASSION
  • 19. YOU THINK A BOT IS THE SAME THING AS A HUMAN reason#4 © All Rights Reserved @JeremiahGardner
  • 20. © All Rights Reserved @JeremiahGardner HUMOMATION You can’t automate what you don’t already know Automation requires a growing and engaged audience to nurture Humans first, bots second
  • 21.
  • 22. © All Rights Reserved @JeremiahGardner ASSUME YOU’RE WRONG
  • 23. YOU THINK A GROWTH HACKER IS THE ANSWER reason#5 © All Rights Reserved @JeremiahGardner
  • 24. © All Rights Reserved @JeremiahGardner GROWTH IS FULL STACK Growth requires the entire business – the responsibility lies with all of us Marketing focus vs Growth Focus Fail Learn Fast
  • 25.
  • 26. © All Rights Reserved @JeremiahGardner VALUE ECOSYSTEM
  • 27. “YOU WILL FIND ONLY WHAT YOU BRING IN.” - MASTER YODA
  • 28. GROWTH IS A MINDSET LEARNING FOCUSED EXPLORATIVE, ITERATIVE INTENTIONAL DISCOMFORT HUMAN FIRST CUSTOMER-CENTRIC CROSS-FUNCTIONAL
  • 29. jeremiahgardner.com/coaching LEADERSHIP COACHING As a startup veteran and advisor to some of the largest organizations in the world, Jeremiah offers leadership coaching to a limited, select group of startup CEOs, founders, and entrepreneurs. He helps high-performing leaders move faster, learn quicker, and act bolder in all aspects of their work and life. • 1-1 Weekly Sessions (Retrospectives, Planning, Demo) • Customer Development / Empathy Techniques & Tactics • Rapid Experimentation Design & Execution  • Personnel & Team strategies • Growth Techniques & Tactics • Fundraising & Investment Positioning