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How	
  to	
  Become	
  a	
  Change	
  Agent	
  
	
  
Key	
  Points	
  
• Clearly	
  defining	
  the	
  role	
  of	
  a	
  Change	
  Agent	
  
• 10	
  Characteristics	
  of	
  a	
  Change	
  Agent	
  
• Is	
  Change	
  project	
  based	
  or	
  continual?	
  
	
  
	
  
“Change	
  is	
  the	
  new	
  normal	
  for	
  leadership	
  success	
  and	
  all	
  leaders	
  must	
  accept	
  this	
  
fact.”	
  	
  (Forbes:	
  Every	
  Leader	
  Must	
  Be	
  A	
  Change	
  Agent	
  Or	
  Face	
  Extinction)	
  
	
  
There	
  is	
  a	
  great	
  article	
  in	
  Forbes	
  by	
  Glenn	
  Llopis	
  that	
  reviews	
  10	
  key	
  points	
  to	
  
challenge	
  the	
  capabilities	
  of	
  a	
  Change	
  Agent.	
  I	
  love	
  this	
  article	
  and	
  in	
  my	
  own	
  
research	
  on	
  the	
  topic,	
  I	
  have	
  not	
  come	
  upon	
  anything	
  more	
  succinct	
  than	
  this.	
  And	
  
while	
  developing	
  my	
  own	
  article	
  on	
  the	
  topic,	
  I	
  felt	
  too	
  drawn	
  into	
  his	
  insight	
  that	
  I	
  
could	
  not	
  stray	
  from	
  his	
  key	
  points.	
  So	
  with	
  that	
  said	
  and	
  with	
  full	
  respect	
  to	
  Glenn’s	
  
research,	
  I	
  feel	
  that	
  it	
  is	
  best	
  that	
  I	
  follow	
  his	
  10	
  key	
  points	
  but	
  give	
  my	
  own	
  view	
  on	
  
each.	
  
	
  
Article:	
  http://www.forbes.com/sites/glennllopis/2014/03/24/every-­‐leader-­‐must-­‐
be-­‐a-­‐change-­‐agent-­‐or-­‐face-­‐extinction/	
  
	
  
	
  
Art	
  of	
  the	
  Wingman	
  for	
  Business	
  is	
  dedicated	
  to	
  the	
  businesswomen	
  and	
  businessmen	
  who	
  seek	
  greatness	
  beyond	
  their	
  own	
  
and	
  find	
  their	
  successes	
  through	
  helping	
  others	
  succeed.	
  The	
  Business	
  Wingman	
  follows	
  the	
  path	
  of	
  the	
  selfless	
  person.	
  
 
	
  
	
  
1)	
  Clearly	
  defining	
  the	
  role	
  of	
  a	
  Change	
  Agent	
  
Defining	
  the	
  Change	
  Agent’s	
  role	
  within	
  a	
  company	
  is	
  different	
  depending	
  on	
  the	
  
industry,	
  maturity	
  of	
  the	
  company,	
  and	
  target	
  audience.	
  To	
  me,	
  a	
  Change	
  Agent	
  can	
  
be	
  somebody	
  who	
  helps	
  the	
  company	
  evolve/change/transform	
  itself	
  through	
  any	
  
type	
  of	
  improvement,	
  evolution	
  or	
  efficiency.	
  
	
  
The	
  Change	
  Agent	
  is	
  somebody	
  who	
  can	
  do	
  these	
  things	
  from	
  within	
  the	
  company	
  or	
  
from	
  outside	
  the	
  company.	
  The	
  Change	
  Agent	
  does	
  not	
  always	
  have	
  to	
  be	
  somebody	
  
at	
  the	
  executive	
  level.	
  The	
  Change	
  Agent	
  can	
  be	
  anybody	
  within	
  the	
  company	
  who	
  
can	
  effectively	
  do	
  these	
  things.	
  	
  The	
  Change	
  Agent	
  doesn’t	
  always	
  have	
  to	
  be	
  in	
  a	
  
management	
  or	
  leadership	
  role.	
  The	
  output	
  of	
  the	
  Change	
  Agent	
  does	
  not	
  always	
  
have	
  to	
  make	
  large	
  sweeping	
  efforts	
  to	
  be	
  effective.	
  The	
  efforts	
  of	
  the	
  Change	
  Agent	
  
can	
  be	
  small,	
  but	
  they	
  must	
  be	
  very	
  effective.	
  
	
  
	
  
	
  
	
  
	
  
	
  
2)	
  10	
  Characteristics	
  of	
  a	
  Change	
  Agent	
  
As	
  mentioned	
  before,	
  a	
  great	
  article	
  in	
  Forbes	
  magazine	
  by	
  Glenn	
  Llopis	
  inspired	
  the	
  
10	
  characteristics	
  below.	
  If	
  you’re	
  planning	
  to	
  become	
  a	
  Change	
  Agent	
  or	
  you	
  
already	
  see	
  yourself	
  as	
  a	
  Change	
  Agent	
  within	
  your	
  company,	
  then	
  these	
  10	
  
characteristics	
  will	
  best	
  define	
  you	
  role	
  and	
  will	
  help	
  you	
  create	
  success.	
  
	
  
1. Multigenerational	
  influence	
  
In	
  a	
  previous	
  article,	
  we	
  talked	
  about	
  Managing	
  Across	
  Generations	
  in	
  the	
  
workplace	
  and	
  that	
  most	
  companies	
  will	
  have	
  at	
  least	
  3	
  to	
  4	
  different	
  
generations	
  working	
  in	
  the	
  same	
  office	
  building,	
  some	
  may	
  have	
  five.	
  
Because	
  of	
  this,	
  you	
  cannot	
  just	
  take	
  comfort	
  in	
  your	
  own	
  generation.	
  You	
  
must	
  be	
  able	
  to	
  work	
  across	
  generations	
  to	
  make	
  things	
  happen.	
  
	
  
2. Knowledge	
  today’s	
  cultural	
  influence	
  
To	
  complement	
  the	
  need	
  to	
  work	
  across	
  generations,	
  it’s	
  also	
  important	
  to	
  be	
  
very	
  well	
  aware	
  of	
  the	
  cultures	
  within	
  your	
  office	
  and	
  the	
  cultures	
  that	
  
surround	
  your	
  office.	
  Understanding	
  and	
  being	
  cognizant	
  of	
  people’s	
  cultures	
  
will	
  allow	
  you	
  to	
  be	
  more	
  accepted	
  when	
  making	
  a	
  Change.	
  
	
  
3. Knowing	
  your	
  macro	
  business	
  environment	
  
If	
  what	
  you’re	
  trying	
  to	
  affect	
  reaches	
  outside	
  of	
  your	
  company,	
  it’s	
  
imperative	
  that	
  you	
  are	
  aware	
  of	
  how	
  to	
  deal	
  with	
  the	
  current	
  environment	
  
outside	
  of	
  your	
  business	
  and	
  be	
  familiar	
  in	
  how	
  those	
  changes	
  will	
  affect	
  
your	
  decisions.	
  
	
  
4. Knowing	
  your	
  internal	
  audience	
  
In	
  order	
  to	
  drive	
  Change	
  across	
  your	
  company,	
  you	
  will	
  need	
  to	
  get	
  internal	
  
buy-­‐in	
  from	
  key	
  members	
  and	
  leaders.	
  Remember	
  that	
  the	
  most	
  influential	
  
people	
  usually	
  are	
  not	
  Leaders,	
  but	
  mid-­‐level	
  employees	
  with	
  tenure	
  or	
  
strong	
  credibility.	
  Seek	
  them	
  out	
  and	
  gain	
  their	
  support.	
  
	
  
5. Building	
  a	
  support	
  team	
  
Every	
  Leader/Change	
  Agent	
  finds	
  success	
  through	
  the	
  backing	
  of	
  a	
  strong	
  
supportive	
  team.	
  As	
  the	
  driver	
  of	
  Change,	
  you	
  are	
  the	
  catalyst	
  that	
  keeps	
  the	
  
momentum	
  but	
  you	
  know	
  your	
  limits	
  and	
  you	
  know	
  your	
  weaknesses.	
  You	
  
have	
  to	
  learn	
  how	
  to	
  scale	
  your	
  efforts	
  by	
  drawing	
  from	
  the	
  strengths	
  of	
  
those	
  around	
  you.	
  
	
  
6. Don’t	
  fear	
  the	
  unknown	
  
With	
  your	
  eyes	
  set	
  on	
  the	
  future	
  in	
  an	
  unknown	
  environment,	
  you	
  will	
  be	
  
certain	
  to	
  find	
  situations	
  that	
  are	
  unknown	
  and	
  with	
  no	
  recognized	
  solution.	
  
Don’t	
  back	
  away	
  from	
  the	
  unknown	
  and	
  take	
  it	
  head	
  on.	
  If	
  this	
  situation	
  is	
  not	
  
one	
  of	
  your	
  strengths,	
  then	
  seek	
  out	
  a	
  member	
  of	
  your	
  support	
  team	
  for	
  help.	
  
	
  
	
  
	
  
7. Managing	
  failures	
  
There	
  are	
  no	
  easy	
  roads	
  for	
  a	
  Change	
  Agent.	
  You	
  will	
  stumble	
  along	
  the	
  way	
  
and	
  you	
  will	
  definitely	
  have	
  your	
  fair	
  share	
  of	
  failures.	
  	
  Here	
  are	
  some	
  great	
  
quotes	
  about	
  finding	
  success	
  through	
  failure.	
  
	
  
“Only	
  those	
  who	
  dare	
  to	
  fail	
  greatly	
  can	
  ever	
  achieve	
  greatly.”	
  
Robert	
  F.	
  Kennedy	
  
	
  
“I	
  have	
  not	
  failed.	
  I’ve	
  just	
  found	
  10,000	
  ways	
  that	
  won’t	
  work.”	
  
Thomas	
  A.	
  Edison	
  
	
  
“Success	
  is	
  the	
  ability	
  to	
  go	
  from	
  failure	
  to	
  failure	
  without	
  losing	
  your	
  
enthusiasm.”	
  
Winston	
  Churchill	
  
	
  
8. Promoting	
  your	
  vision	
  
Just	
  like	
  #4	
  and	
  #5,	
  without	
  the	
  support	
  of	
  others,	
  you	
  will	
  not	
  succeed.	
  But	
  
as	
  a	
  great	
  motivator,	
  your	
  enthusiasm	
  can	
  only	
  carry	
  the	
  team	
  for	
  so	
  long.	
  
Rather	
  than	
  promoting	
  a	
  set	
  of	
  values	
  to	
  them,	
  promote	
  a	
  vision.	
  Something	
  
that	
  people	
  can	
  latch	
  on	
  to.	
  A	
  strong	
  vision	
  will	
  always	
  survive	
  the	
  failures	
  
over	
  time.	
  A	
  strong	
  vision	
  can	
  best	
  translate	
  to	
  everyone	
  involved.	
  
	
  
9. Clearly	
  communicate	
  milestones	
  
A	
  common	
  mistake	
  with	
  most	
  trying	
  to	
  affect	
  Change	
  is	
  forgetting	
  to	
  
communicate	
  key	
  successes	
  or	
  wins.	
  Think	
  of	
  these	
  as	
  milestones.	
  Whether	
  
it’s	
  through	
  email,	
  phone	
  or	
  monthly	
  lunches,	
  you	
  need	
  to	
  develop	
  a	
  
consistent	
  method	
  of	
  communication	
  with	
  your	
  stakeholders.	
  Without	
  this,	
  
you	
  will	
  be	
  sure	
  to	
  lose	
  support	
  along	
  the	
  way.	
  
	
  
10.You	
  are	
  always	
  selling	
  
As	
  the	
  driver	
  of	
  Change,	
  you	
  will	
  be	
  wearing	
  multiple	
  hats.	
  You	
  will	
  be	
  the	
  
leader,	
  project	
  manager,	
  researcher,	
  motivator,	
  marketer,	
  IT	
  support,	
  and	
  
every	
  other	
  role	
  that	
  a	
  Change	
  Agent	
  could	
  take.	
  No	
  matter	
  what	
  hat	
  you	
  are	
  
wearing	
  at	
  any	
  given	
  time,	
  the	
  one	
  hat	
  that	
  you	
  will	
  never	
  be	
  able	
  to	
  take	
  off	
  
is	
  the	
  sales	
  person.	
  Because	
  you	
  will	
  only	
  be	
  satisfied	
  with	
  your	
  vision	
  
reaching	
  fruition.	
  It	
  will	
  take	
  you	
  selling	
  the	
  hell	
  out	
  of	
  this	
  all	
  day,	
  every	
  day.	
  
	
  
	
  
	
  
3)	
  Is	
  Change	
  project	
  based	
  or	
  continual?	
  
This	
  is	
  a	
  tough	
  one	
  to	
  answer.	
  Because	
  we	
  earlier	
  defined	
  a	
  Change	
  Agent	
  as	
  
anybody	
  within/outside	
  a	
  company	
  that	
  can	
  effectively	
  make	
  a	
  difference,	
  then	
  we	
  
should	
  also	
  be	
  able	
  to	
  state	
  that	
  Change	
  can	
  be	
  both	
  project	
  based	
  or	
  something	
  that	
  
is	
  perpetual	
  and	
  continual.	
  	
  I	
  think	
  the	
  best	
  way	
  to	
  answer	
  this	
  question	
  is	
  without	
  
truly	
  defining	
  an	
  answer.	
  And	
  with	
  that	
  I	
  will	
  let	
  this	
  paraphrased	
  quote	
  from	
  a	
  great	
  
article	
  in	
  the	
  Huffington	
  Post	
  answer	
  that	
  question.	
  
 
“Because	
  the	
  world	
  is	
  changing,	
  the	
  market	
  is	
  changing,	
  customers	
  are	
  changing	
  and	
  
the	
  competition	
  is	
  changing,	
  companies	
  need	
  to	
  embrace	
  change.	
  In	
  order	
  to	
  be	
  a	
  
change	
  agent	
  for	
  the	
  rest	
  of	
  the	
  company,	
  everyone	
  needs	
  to	
  be	
  very	
  comfortable	
  
with	
  changing	
  itself	
  first,	
  yet	
  in	
  many	
  organizations	
  Management	
  is	
  not	
  on	
  the	
  
leading	
  edge	
  of	
  transformation.”	
  (Huffington	
  Post).	
  
	
  
…And	
  because	
  of	
  this,	
  someone	
  needs	
  to	
  stand	
  up,	
  take	
  charge,	
  and	
  make	
  Change.	
  
	
  
In	
  Conclusion	
  
The	
  world	
  around	
  you	
  is	
  changing	
  everyday.	
  If	
  you	
  have	
  the	
  passion	
  to	
  drive	
  that	
  
Change	
  within	
  your	
  company,	
  and	
  a	
  vision	
  for	
  others	
  to	
  follow,	
  your	
  successes	
  will	
  
soon	
  be	
  seen	
  as	
  great	
  Leadership.	
  
	
  
“Change	
  is	
  the	
  new	
  normal	
  for	
  leadership	
  success	
  and	
  all	
  leaders	
  must	
  accept	
  this	
  
fact.”	
  	
  (Forbes:	
  Every	
  Leader	
  Must	
  Be	
  A	
  Change	
  Agent	
  Or	
  Face	
  Extinction)	
  
	
  
	
  
Visit	
  our	
  blog	
  at	
  http://www.artofthewingman.com.	
  
	
  

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How to Become a Change Agent

  • 1.                 How  to  Become  a  Change  Agent     Key  Points   • Clearly  defining  the  role  of  a  Change  Agent   • 10  Characteristics  of  a  Change  Agent   • Is  Change  project  based  or  continual?       “Change  is  the  new  normal  for  leadership  success  and  all  leaders  must  accept  this   fact.”    (Forbes:  Every  Leader  Must  Be  A  Change  Agent  Or  Face  Extinction)     There  is  a  great  article  in  Forbes  by  Glenn  Llopis  that  reviews  10  key  points  to   challenge  the  capabilities  of  a  Change  Agent.  I  love  this  article  and  in  my  own   research  on  the  topic,  I  have  not  come  upon  anything  more  succinct  than  this.  And   while  developing  my  own  article  on  the  topic,  I  felt  too  drawn  into  his  insight  that  I   could  not  stray  from  his  key  points.  So  with  that  said  and  with  full  respect  to  Glenn’s   research,  I  feel  that  it  is  best  that  I  follow  his  10  key  points  but  give  my  own  view  on   each.     Article:  http://www.forbes.com/sites/glennllopis/2014/03/24/every-­‐leader-­‐must-­‐ be-­‐a-­‐change-­‐agent-­‐or-­‐face-­‐extinction/       Art  of  the  Wingman  for  Business  is  dedicated  to  the  businesswomen  and  businessmen  who  seek  greatness  beyond  their  own   and  find  their  successes  through  helping  others  succeed.  The  Business  Wingman  follows  the  path  of  the  selfless  person.  
  • 2.       1)  Clearly  defining  the  role  of  a  Change  Agent   Defining  the  Change  Agent’s  role  within  a  company  is  different  depending  on  the   industry,  maturity  of  the  company,  and  target  audience.  To  me,  a  Change  Agent  can   be  somebody  who  helps  the  company  evolve/change/transform  itself  through  any   type  of  improvement,  evolution  or  efficiency.     The  Change  Agent  is  somebody  who  can  do  these  things  from  within  the  company  or   from  outside  the  company.  The  Change  Agent  does  not  always  have  to  be  somebody   at  the  executive  level.  The  Change  Agent  can  be  anybody  within  the  company  who   can  effectively  do  these  things.    The  Change  Agent  doesn’t  always  have  to  be  in  a   management  or  leadership  role.  The  output  of  the  Change  Agent  does  not  always   have  to  make  large  sweeping  efforts  to  be  effective.  The  efforts  of  the  Change  Agent   can  be  small,  but  they  must  be  very  effective.              
  • 3. 2)  10  Characteristics  of  a  Change  Agent   As  mentioned  before,  a  great  article  in  Forbes  magazine  by  Glenn  Llopis  inspired  the   10  characteristics  below.  If  you’re  planning  to  become  a  Change  Agent  or  you   already  see  yourself  as  a  Change  Agent  within  your  company,  then  these  10   characteristics  will  best  define  you  role  and  will  help  you  create  success.     1. Multigenerational  influence   In  a  previous  article,  we  talked  about  Managing  Across  Generations  in  the   workplace  and  that  most  companies  will  have  at  least  3  to  4  different   generations  working  in  the  same  office  building,  some  may  have  five.   Because  of  this,  you  cannot  just  take  comfort  in  your  own  generation.  You   must  be  able  to  work  across  generations  to  make  things  happen.     2. Knowledge  today’s  cultural  influence   To  complement  the  need  to  work  across  generations,  it’s  also  important  to  be   very  well  aware  of  the  cultures  within  your  office  and  the  cultures  that   surround  your  office.  Understanding  and  being  cognizant  of  people’s  cultures   will  allow  you  to  be  more  accepted  when  making  a  Change.     3. Knowing  your  macro  business  environment   If  what  you’re  trying  to  affect  reaches  outside  of  your  company,  it’s   imperative  that  you  are  aware  of  how  to  deal  with  the  current  environment   outside  of  your  business  and  be  familiar  in  how  those  changes  will  affect   your  decisions.     4. Knowing  your  internal  audience   In  order  to  drive  Change  across  your  company,  you  will  need  to  get  internal   buy-­‐in  from  key  members  and  leaders.  Remember  that  the  most  influential   people  usually  are  not  Leaders,  but  mid-­‐level  employees  with  tenure  or   strong  credibility.  Seek  them  out  and  gain  their  support.     5. Building  a  support  team   Every  Leader/Change  Agent  finds  success  through  the  backing  of  a  strong   supportive  team.  As  the  driver  of  Change,  you  are  the  catalyst  that  keeps  the   momentum  but  you  know  your  limits  and  you  know  your  weaknesses.  You   have  to  learn  how  to  scale  your  efforts  by  drawing  from  the  strengths  of   those  around  you.     6. Don’t  fear  the  unknown   With  your  eyes  set  on  the  future  in  an  unknown  environment,  you  will  be   certain  to  find  situations  that  are  unknown  and  with  no  recognized  solution.   Don’t  back  away  from  the  unknown  and  take  it  head  on.  If  this  situation  is  not   one  of  your  strengths,  then  seek  out  a  member  of  your  support  team  for  help.        
  • 4. 7. Managing  failures   There  are  no  easy  roads  for  a  Change  Agent.  You  will  stumble  along  the  way   and  you  will  definitely  have  your  fair  share  of  failures.    Here  are  some  great   quotes  about  finding  success  through  failure.     “Only  those  who  dare  to  fail  greatly  can  ever  achieve  greatly.”   Robert  F.  Kennedy     “I  have  not  failed.  I’ve  just  found  10,000  ways  that  won’t  work.”   Thomas  A.  Edison     “Success  is  the  ability  to  go  from  failure  to  failure  without  losing  your   enthusiasm.”   Winston  Churchill     8. Promoting  your  vision   Just  like  #4  and  #5,  without  the  support  of  others,  you  will  not  succeed.  But   as  a  great  motivator,  your  enthusiasm  can  only  carry  the  team  for  so  long.   Rather  than  promoting  a  set  of  values  to  them,  promote  a  vision.  Something   that  people  can  latch  on  to.  A  strong  vision  will  always  survive  the  failures   over  time.  A  strong  vision  can  best  translate  to  everyone  involved.     9. Clearly  communicate  milestones   A  common  mistake  with  most  trying  to  affect  Change  is  forgetting  to   communicate  key  successes  or  wins.  Think  of  these  as  milestones.  Whether   it’s  through  email,  phone  or  monthly  lunches,  you  need  to  develop  a   consistent  method  of  communication  with  your  stakeholders.  Without  this,   you  will  be  sure  to  lose  support  along  the  way.     10.You  are  always  selling   As  the  driver  of  Change,  you  will  be  wearing  multiple  hats.  You  will  be  the   leader,  project  manager,  researcher,  motivator,  marketer,  IT  support,  and   every  other  role  that  a  Change  Agent  could  take.  No  matter  what  hat  you  are   wearing  at  any  given  time,  the  one  hat  that  you  will  never  be  able  to  take  off   is  the  sales  person.  Because  you  will  only  be  satisfied  with  your  vision   reaching  fruition.  It  will  take  you  selling  the  hell  out  of  this  all  day,  every  day.         3)  Is  Change  project  based  or  continual?   This  is  a  tough  one  to  answer.  Because  we  earlier  defined  a  Change  Agent  as   anybody  within/outside  a  company  that  can  effectively  make  a  difference,  then  we   should  also  be  able  to  state  that  Change  can  be  both  project  based  or  something  that   is  perpetual  and  continual.    I  think  the  best  way  to  answer  this  question  is  without   truly  defining  an  answer.  And  with  that  I  will  let  this  paraphrased  quote  from  a  great   article  in  the  Huffington  Post  answer  that  question.  
  • 5.   “Because  the  world  is  changing,  the  market  is  changing,  customers  are  changing  and   the  competition  is  changing,  companies  need  to  embrace  change.  In  order  to  be  a   change  agent  for  the  rest  of  the  company,  everyone  needs  to  be  very  comfortable   with  changing  itself  first,  yet  in  many  organizations  Management  is  not  on  the   leading  edge  of  transformation.”  (Huffington  Post).     …And  because  of  this,  someone  needs  to  stand  up,  take  charge,  and  make  Change.     In  Conclusion   The  world  around  you  is  changing  everyday.  If  you  have  the  passion  to  drive  that   Change  within  your  company,  and  a  vision  for  others  to  follow,  your  successes  will   soon  be  seen  as  great  Leadership.     “Change  is  the  new  normal  for  leadership  success  and  all  leaders  must  accept  this   fact.”    (Forbes:  Every  Leader  Must  Be  A  Change  Agent  Or  Face  Extinction)       Visit  our  blog  at  http://www.artofthewingman.com.