Who, What, Why, When and How in the Digital Revolution
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This document discusses key questions around using social media for business purposes. It addresses questions like how much a social media campaign costs, how much time it will take, whether an individual can hire someone else to handle their social media, which industries can benefit from social media, and legal concerns around social media use. It then outlines the "how" of setting up different social media platforms, including creating a website or blog, choosing a hosting provider, selecting a domain name, writing content, and publishing. Final checklists are provided for website setup and blogging. Options for managing social media posting and engagement are also presented.
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Who, What, Why, When and How in the Digital Revolution
- 1. Who, What, Why, When and How in the Digital Revolution Jeremy Floyd, Bluegill Creative, @jfloyd photo by @haydnseek
- 8. 6 No’s of Social Media
- 9. #1 How much does a social media campaign cost?
- 10. $210,600 photo via @yomanimus / data via eMarketer
- 11. #2 How much time is this going to take?
- 12. • 5-10 tweets per day • 5 facebook posts per week • 2 blog posts per week • engagement
- 13. #3 Can’t I just hire this guy?
- 14. #4 Who doesn’t use social media?
- 15. This guy.
- 17. 800 Million
- 19. 362 Million
- 21. 160 Million
- 23. 43 Million
- 24. #5 Can I use it in my industry?
- 29. #6 What are other legal concerns?
- 30. Defamation image used via @churl
- 31. image used via @raincoaster
- 32. image used via @opensourceway
- 33. What are employees saying?
- 34. Others • Tortious interference with a contract • Blog comments • Vicarious liability • Terms of service concerns
- 36. 6 Yes’s of Social Media
- 38. 2. Sales
- 39. 3. Awareness
- 40. 4. Unification
- 41. 4. Unification
- 42. 5. Education photo by @toprankblog
- 43. 6. Create Community photo by @rdecom
- 44. Inside • Evangelism • Social Media Policy • Process • Training • Staff
- 45. Inside Out • Evangelism • Strategy • Social Media Policy • Engagement • Process • IRL Networking • Training • Tools • Staff • Platforms
- 46. Social Media Usage 100 83 80 70 60 51 40 33 20 18 - 29 0 30 - 49 50 - 64 65+ 2011 Pew Research
- 47. The HOW.
- 48. WEBSITE
- 50. Facebook social media WEBSITE
- 51. Facebook social media Twitter WEBSITE
- 52. Facebook social media Twitter WEBSITE Foursquare
- 53. Facebook social media Twitter WEBSITE Foursquare
- 54. Facebook social media Twitter Foursquare WEBSITE
- 55. Facebook social media Twitter Foursquare WEBSITE Blog
- 56. Facebook social media Twitter Foursquare WEBSITE Blog
- 57. Facebook Email social media Twitter Foursquare WEBSITE Blog
- 58. Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
- 59. Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
- 60. Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
- 62. Listening
- 65. Setting up a website or blog
- 66. Hire a Professional. 1. Hire a Pro.
- 71. 2. Hosting photo via @steelcityhobbies
- 73. DreamHost
- 74. Slamdot DreamHost
- 75. Slamdot DreamHost Media Temple
- 76. Slamdot DreamHost Media Temple 1and1
- 77. Slamdot DreamHost Media Temple GoDaddy 1and1
- 78. Slamdot DreamHost Media Temple GoDaddy 1and1 weebly
- 79. Slamdot DreamHost Media Temple GoDaddy 1and1 weebly Host Gator
- 80. Slamdot DreamHost Media Temple GoDaddy 1and1 weebly Host Gator Rackspace
- 81. 3. Domain Name
- 83. 3. Domain Name
- 84. http://a.am 3. Domain Name
- 85. 3 Site 3. Map photo via @yandle
- 86. 4. Write Great Content
- 87. 5. Publish
- 88. Final Checklist
- 89. Final Checklist • Add Google Analytics
- 90. Final Checklist • Add Google Analytics • Create Contact Form
- 91. Final Checklist • Add Google Analytics • Create Contact Form • Link to Social Media
- 92. Final Checklist • Add Google Analytics • Create Contact Form • Link to Social Media • Proofread
- 93. What if I’m Blogging?
- 94. Engage
- 97. Facebook.
- 102. 180 x 478
- 104. Twitter
- 105. Foursquare
- 106. Hire a Professional. Manage Social
- 107. Tweetdeck
- 108. Seesmic
- 109. Hootsuite
- 110. Hire a Professional. Email.
- 115. Questions? Jeremy Floyd @jfloyd