2. Craft+Story
Hi.
• I’m Jeremy Greenawalt
• I own Craft+Story
• We build products
• We love mobile
• I live in Texas with a beautiful
wife, dog, and espresso machine
• Favorite Scotches: Lagavulin and
Bruichladdich
10. Craft+Story
Bad
• Change process
• More expensive and takes
longer
• Spend more time on each
piece
• More technical learning and
skills required
• More bad news about clients
wacky design ideas
12. Craft+Story
Questions
to Ask
• Who are we trying to reach?
• What about maintenance?
• Will the client need extra
training?
• What is the real budget?
27. Craft+Story
Responsive
Mockups
• Transfers directly to template
• No time wasted
• Shows real-world examples of
styles and layout
• Testable on devices
• Shows content hierarchy in
action
• Start solving real problems
Why?
28. Craft+Story
Responsive
Mockups
• Start with the responsive
wireframes
• Update HTML with real data
• Add style decisions to Sass
• Create 1-2 content or section
pages (for us)
• Create home page (for decision
makers)
How?
30. Craft+Story
Template
Iterations
• Transfer mockup code to
template system with few
changes
• Clean up CSS, but don’t
optimize
• Look for server-side
optimizations
• Look for content elements to
customize
33. Craft+Story
SVG
• Support in about 84% of active
browsers
• Vector-based images only
• Might need to update graphics
process for editorial images
• Works best for template
graphics
34. Craft+Story
Adaptive
Images
• adaptive-images.com
• Uses a simple JS to detect
maximum size and set a cookie
• Uses GD lib to resize images to
maximum sizes
• Caches resized images
• Uses .htaccess to redirect all
image queries to appropriate
cached images
• Requires no work from editors
• Based on screen-size, not
browser or column width
39. Craft+Story
My Job
• Depends on clients (obviously)
• Make a dummy-proof system
• They never have to think about
layout of elements
• Don’t need to “mobilize” their
content
46. Craft+Story
Wrap-Up
• Mobile design = lots of small
decisions
• Discovery + mobile = what do
we need to build?
• Design + mobile = skip the
comp; go straight to
wireframes, style decisions, and
mockups
• Development + mobile =
images, layout, and content
elements