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How To Build Relationships. Faster.

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Slides from my keynote at the Guldnyckeln global marketing conference in Stockholm.

Publié dans : Marketing
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How To Build Relationships. Faster.

  1. 1. @JeremyWaite Head of Digital Strategy, Salesforce Marketing Cloud EMEA How to Build Loyal Relationships... Faster. #guldnyckeln
  2. 2. What’s the ROI of Your Dog?
  3. 3. Internet Penetration
  4. 4. Social Media Adoption
  5. 5. 96% 94% 80% Increased Marketing Budget in 2015
  6. 6. Marketers With A Dedicated Mobile Team 73% 58% 18%
  7. 7. Speed is Changing Marketing Forever… UNKNOWN KNOWN Fragmented 1:Many Untargeted Seamless 1:1 Journeys
  8. 8. 00:22!00:22!
  9. 9. 00:05
  10. 10. We create 2.5 quintillion bytes of data every day. That’s equivalent to one new Google every 4 days... Techcrunch
  11. 11. and the digital universe will be 10X bigger by 2020. eBay
  12. 12. #EVOLUTION
  13. 13. It’s Not Survival Of The Fittest Anymore. It’s Survival Of The Fastest...
  14. 14. 69% Dark Social | 23% Facebook | 8% Other Social Networks
  15. 15. Information is powerful but it is how we use it that will define us... @Avinash
  16. 16. “Companies are no longer competing against each other. They are competing against speed”. @Benioff
  17. 17. of CEO’s say…72%“#1 Priority is better understanding of individual customer needs.”
  18. 18. 0% 10% 20% 30% 40% 50% 60% SALES SERVICE PRICE LOYALTY Series 1 Series 1 Impact on Long-term Business Effects of Direct Mail is Under Developed SALES SHARE PRICE LOYALTY 57% 26% 3% 0%
  19. 19. You Can’t Purchase Loyalty. Frank Underwood
  20. 20. 6x Cheaper To Keep A Customer Than Acquire A New One.
  21. 21. 5% Increase In Customer Loyalty Is Everything.
  22. 22. #SocialBusiness
  23. 23. Build Relationships. Faster. #BIGDATA Volume Velocity Variety Veracity 5B Smartphones by 2017 Customer Data Purchase Data 500m+Social Networks, Blogs & Forums Social Data 2.5 Quintillion bytes of data every day Connected Data
  24. 24. We ask too much of technology and not enough of ourselves.
  25. 25. “Let’s go invent tomorrow… instead of worrying about what happened yesterday”.
  26. 26. Digital Transformation Philosophy • Think Big • Start Small • Scale Fast
  27. 27. Thank you Jeremy.Waite @ Salesforce .com | @JeremyWaite | @MarketingCloud

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