1. JERLY AKKU CHERIAN
Mar Athanasios College For Advanced Studies

2. SWOT Analysis
S – Strengths
W – Weaknesses
O – Opportunities-
T – Threats

3. SWOT: Internal Factors
Strengths
1.Positive tangible and intangible
attributes, internal to an organization.
2.They are within the organization’s
control

4. Weaknesses
 Factors that are within an organization’s
control that detract from its ability to attain
the core goal.
 Which areas might the organization
improve?

5. Opportunities
Are there new situations coming down the road
that you can take advantage of (new programs
being offered, new faculty joining the department,
new tools available to you)?
Are there gaps in the “market” that you can fill?
Are there partnerships that might be fruitful? (1)

6. SWOT: External Factors
Threats
External factors, beyond an organization’s
control, which could place the organization
mission or operation at risk.
The organization may benefit by having
contingency plans to address them if they
should occur.
Classify them by their “seriousness” and
“probability of occurrence”.

7. Threats
Who is your competition and what do they
offer that you can’t do as well or at all?
Are there “environmental” changes or
situations that could cause problems for you
and your programs?
What other roadblocks are being thrown in
your path?

8. SWOT (OTSW) MATRIX
Opportunities-external Threats-external
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Strengths-Internal Weaknesses-Internal
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

9. Goals from SWOT
Create a 1 page summary for the department to laminate and post
Ensure priorities for action/goals are addressed on meeting
agendas throughout the year
Note progress on an ongoing basis