Debuut Presentatie 19-12-2009

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Debuut Presentatie 19-12-2009

  1. 1. TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
  2. 2. TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
  3. 3. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  4. 4. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
  5. 5. TRENDS 3
  6. 6. high low Edelman Trust Barometer 4
  7. 7. high Tru s t low 2000 2009 Edelman Trust Barometer 4
  8. 8. ✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media 5
  9. 9. People Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
  10. 10. People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
  11. 11. What is ‘social media’? bron: socialbrite.org 7
  12. 12. ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ What is ‘social media’? bron: socialbrite.org 7
  13. 13. cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  14. 14. cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  15. 15. cooperation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  16. 16. cooperation conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  17. 17. cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  18. 18. collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
  19. 19. Sharing 9
  20. 20. Sharing 9
  21. 21. Experience sharing & conversation: reviews and fora 10
  22. 22. Experience sharing & conversation: reviews and fora 10
  23. 23. Experience sharing & conversation: reviews and fora 11
  24. 24. Experience sharing & conversation: reviews and fora 11
  25. 25. Collaborative production 12
  26. 26. Collective (inter)action ✓ Virtual social networks: “Webtribes” ✓ Social ✓ Business ✓ Socio-business ✓ Serious game 13
  27. 27. Collective (inter)action 14
  28. 28. Collective (inter)action 14
  29. 29. Collective (inter)action 15
  30. 30. SOCIAL MEDIA FOR BUSINESS 16
  31. 31. TRANSACTION WEBSITE BOOK NOW ORDER NOW .......... BACKOFFICE SYSTEMS 3RD PARTIES Business and social media Source : R. van den Hoff / CDEF Holding 17
  32. 32. TRANSACTION INTERACTION WEBSITE SOCIAL MEDIA BOOK NOW COMMUNICATION ORDER NOW EVENT DRIVEN .......... Blogs Reviews Tags RSS BACKOFFICE Photo Audio Video SYSTEMS 3RD Wiki PARTIES Social network Business and social media Source : R. van den Hoff / CDEF Holding 17
  33. 33. Business and social media 18
  34. 34. Amazon.com: How social can you be? 10% product info 90% social info 19
  35. 35. 20
  36. 36. Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and re a d m e s s a g e s k n o w n a s tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. 21
  37. 37. 140 is ... not easy @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way 22
  38. 38. 23
  39. 39. Twitter Lists Categorize tweeps Easy follow on themes Explore you’re online brand 24
  40. 40. WeFollow ✓ start following ‘peers’ ✓ search on tags ✓ add your twitteraccount ✓ and.... search.twitter.com 25
  41. 41. Twitcam 26
  42. 42. Twitcam ✓ Broadcast video live! 26
  43. 43. Twitcam ✓ Broadcast video live! ✓ Chat with viewers 26
  44. 44. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive 26
  45. 45. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  46. 46. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  47. 47. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  48. 48. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  49. 49. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  50. 50. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
  51. 51. 27
  52. 52. TweetStats... 28
  53. 53. Twittercounter.com 29
  54. 54. Klout Analysis 30
  55. 55. Klout 31
  56. 56. The Klout Neighborhood 32
  57. 57. Twois.net 33
  58. 58. Backchannels 34
  59. 59. Backchannels ✓ follow events 34
  60. 60. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) 34
  61. 61. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools 34
  62. 62. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications 34
  63. 63. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications ✓ let others create ‘the buzzz’ for your event.... 34
  64. 64. Tweetreach.com 35
  65. 65. Tweetreach.com ✓ measures the reach of hashtags 35
  66. 66. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? 35
  67. 67. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) 35
  68. 68. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) ✓ How many people saw how many tweets? 35
  69. 69. Tweetreach.com 36
  70. 70. Geome.me 37
  71. 71. TwitDiff - Who stopped following me? 38
  72. 72. Twitter Poll 39
  73. 73. Twitter & RSS 40
  74. 74. GET ORGANIZED 41
  75. 75. TweetDeck 42
  76. 76. 43
  77. 77. source: commoncraft RSS? 44
  78. 78. Netvibes ✓ aggregate content ✓ RSS Feeds ✓ organize yourself.... 45
  79. 79. RSS Reader; how does it work? 46
  80. 80. RSS Reader; how does it work? 46
  81. 81. RSS Reader; how does it work? 46
  82. 82. RSS Reader; how does it work? 46
  83. 83. RSS Reader; how does it work? 46
  84. 84. RSS Reader; how does it work? 46
  85. 85. RSS Reader; the result 47
  86. 86. Feedly.com ✓ aggregate content ✓ RSS Feeds ✓ organise yourself ✓ measure reach ✓ save for later.... 48
  87. 87. Feedly.com Karma 49
  88. 88. CLAIM YOUR EXPERTISE 50
  89. 89. En nu.....? ✓ hoe wil je jezelf profileren? ✓ waar zit jouw doelgroep / zitten gelijkgestemden? ✓ kies, activeer & organiseer ✓ deel kennis ✓ participeer in de dialoog ✓ meet je ‘online presence’ ✓ verbind je netwerken via www.mindz.com 51
  90. 90. Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 52

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