Sales & Marketing Alignment: How to Synergize for Success
Social Media Introductie - Exact Trainingen
1. SOCIAL MEDIA
Trefwoord: trends, social media, auto B2B meeting
Presentatie tijdens de Business-2-businessmotive, lease, v
autolease, motorhuis, mult a/d Rijn op woensdag 11 maa
Markeur Holding in Alphenilease, klanten, webcare, servic
TRENDS businessmodellen, klantendag, events.
2012.
“WE ALL MARKETING”
2. Jeroen van der Schenk
Add me as a contact in your mobile phone Social (Media) Concept Design
jvdschenk jeroenvanderschenk
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http://bit.ly/weallmarketing
12. Groundswell
Een sociale trend waarbij mensen
nieuwe technologie gebruiken om
dingen te doen en te maken met
anderen, in plaats van gebruik te
maken van de gevestigde orde
organisaties en overheid.
Source: Groundswell by Forrester.com
13. Organizing Without Organizations
“Here comes everybody” by Clay Shirky
cooperation
Collective
(Inter)action
Collaborative
Production
Conversation
Sharing
personal currency
30. From ValueCHAIN to ValueNETWORK
Bedrijven
Media Landscape
1.0 2.0
web 1.0
web 2.0 3.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model Source: Marco Derksen in het boek Society 3.0
Marketing
Communicatie
Communication
Klanten Dialogue
Value Networks
31. Bedrijven
web 1.0
web 2.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model
Marketing
Source: Marco Derksen in het boek Society 3.0
Communicatie
Communication
Dialogue
Value Networks
Klanten
32. CO MMO DIT Y
commodityMARKETS
added value
branding
co-creation
coffee
koffie
senseo
business models
pricing strategy
33. strategie
add value
price strategy
choose
ADD PRICE
business models
organization
organisation
VALUE company STRATEGY
corporate
34. We All Marketing: Van Organiseren naar Faciliteren
EXACT
T T T T T TRAINERS
DEELNEMERS
36. It’s all about Social Touchpoints
intensiteit interactie
T T T
verloop van tijd
= Transactionele momenten
= Traditionele interactie-intensiteit (focus rondom transactie - passief)
= Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief)
= Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
57. Contact
Jeroen van der Schenk
Founder of Socialbites.com
jeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
Add me as a contact
in you mobile phone