1. Introduction to Television Studio Production

2. What is a studio production?
- Controlled environment
- Controlled studio AND control room
- Permanent or semi-permanent equipment
- Generally more equipment
- Housed indoors
Inside WCAU NBC 10 Control RoomTime Lapse of Lighting Grid Installation
Conan O’Brien, SNL, and
Other Studios

3. Studio vs. Field Production
- Field productions typically use less equipment
- Field productions typically require special means of
transmission (satellite truck, internet uplink, etc.)
- When used in conjunction with a studio production,
field productions are typically used as supplement to studio
- Short live transmissions
- Pre-recorded and edited packages

4. Television Milestones: Television Established
- 1939: Black & white Television
- Americans got their first look at television at an exhibit sponsored by RCA at the
1939 New York World’s Fair. A promotional brochure described it as “Radio’s
newest contribution to home entertainment.”
- 1948 — 1959: Cable Television
- Community Antenna Television (CATV), delivered via coaxial cable, originated in
the United States in 1948 and in Canada in 1952, primarily to serve rural areas. By
1959, Canada had a cross-country network of microwave relay stations.
- 1954 Color Television
- 1954 kicked off with the first nationwide color television broadcast in the United
States: the Tournament of Roses parade.
Scenes from 1939 World’s Fair from
NBC 10th Anniversary Show 1949
Dwight D. Eisenhower and Color TV 1958
Switch Ceremony

5. Television Milestones: Transmission & Private
Recording- 1962 — 1972: Satellite Transmission
- The first satellite transmission of a television broadcast
occurred in July, 1962, after the launch of the Telstar
satellite. Canada launched the geostationary satellite
Anik 1 in 1972.
- 1975: VCR Becomes Commercially Available
- Two competing formats for home videotaping
revolutionized the television industry in the late 1970s.
The technically superior Sony Betamax eventually lost
out to the less expensive (and not proprietary) VHS.
- September 1995 — March 1997: DVD Becomes
Commercially Available
- Electronics manufacturers agreed on a common format
for the new high-density optical disc in
September, 1995, avoiding a VCR-style format war.
Available in the United States in March 1997, the DVD
discs and players provided far superior picture and
sound quality and more of those DVD extras.
Beatles “All You Need is
Love” from the First
International Satellite
Feed Our World in 1967
Sony Betamax
Commercial 1977

6. Television Milestones: The Birth of HDTV
- 1998 — 2000: Birth of HDTV
- Hailed as the most significant breakthrough since color television, high-definition
TV became available as a result of the global transition from analog television
broadcasting to digital TV. Digital TV arrived in the United States in late 1998.
- 2005-2008: The Rise of Internet Streaming Video
- Video giant Youtube is launched in 2005, while Netflix signs a $1 billion deal to
stream movies from Paramount, MGM and Lion’s Gate.
- 2010: 3D TV
- Hyped at the 2010 CES, the 3D-at-home revolution fizzled when consumers failed
in any great numbers to snap up the expensive units with their silly glasses and
less than abundant content. Still, shipments of 3D LCD TV panels rose to 21.2
million in 2011, or 10 per cent of all LCD TV panels shipped.

7. What Lies in the Future?
- Streaming video on the Internet will overtake cable TV
- Ability for On Demand access coupled with emergence of Live Streaming will allow
users more choice.
- Interactive video will engage audience and grant commercial sponsors more intimate
access to you.
- Online video will direct to to website, and interactive features will tie in location and
other personal information to your ad experience.
- Televisions and cameras will get bigger and better.
- 1080x1920 resolution will increase dramatically, Ultra HD 16x resolution of HDTV
Hot Wheels Interactive
Advertisement
NFL Multiple Camera Angles Ultra HDTV

8. Why is Television So Important?
“Television viewing at all-time high Nielsen's 'Three
Screen Report' for the fourth quarter says the
average American now watches more than 151 hours
of TV a month.”
“Teenagers (12 to 17) spend 103 hours watching TV a
month, whereas senior citizens (65 and older) spend
207 hours.”
February 24, 2009|Alana Semuels, Los Angeles Times
"Extensive research evidence indicates that media
violence can contribute to aggressive behavior,
desensitization to violence, nightmares, and fear of
being harmed.”
[14a] Bushman BJ, Anderson, CA. Comfortably numb:
desensitizing effects of violent media on helping
others. Psychological Science. 2009 21(3):273-277.
Encyclopedia of News Television by
Jeff Greenwald
Nixon vs JFK Debate 1960