This document defines and provides examples of various promotional techniques used by companies to inform potential customers about products and services. Promotion includes advertising through methods like commercials and websites, direct marketing targeted at specific groups, public relations activities to create a favorable brand image using things like logos, and sales promotions that provide incentives for customers to purchase. The overall goal is to convince prospective buyers to choose one company's offering over a competitor's.

2.  Promotion is a persuasive communication.
 Companies rely on promotion to inform people
their products and services.
 Ex:Commercials,Internet ads and Etc….

3.  To convince prospect to select its products or
service instead of a competitors brands .

4.  Institutional promotion is used to create a
favorable image for a business, help it advocate
for change, or take a stand on trade or
community issues.
 Ex: A companies logo.


5.  Advertising is a form of nonpersonal
promotion.
 Ex: Newspaper, Web sites, and Etc…..

6. Direct marketing is a type of advertising directed
to a targeted group of prospects and customers
rather than to a mass audience.
Ex: To mail things to your customers home.

7.  Represents all marketing activities –other than
personal selling,advertising,and public relations-
that are used to stimulate purchasing and sales.
 Ex: to increase sales and inform potential
customers about new products.


8.  Activates enable an organization to influence a
target audience .
 Ex: To try to create a favorable image for your
product .

9.  A news release is an announcement that is sent
to the appropriate media outlet.
 Ex:

10.  Brining news or newsworthy information
about an organization to the publics attention.
 Ex: Mitt Romney’s choice of words.(The stuff
he say to get attention)


11.  A combination of strategies and a cost-effective
allocation of resources.
 Ex:

12.  Sales promotions are incentives that encourage
customers to buy products or service.
 Ex: To try and push customers to try something
new.

13.  Are sales strategies that encourage customer
and prospect to buy a product or service.
 Ex:

14.  Are certificates that entitle customers to cash
discount on goods or services.
 Ex: washing powder, food, and Etc…..

15.  Are low-cost items given to consumer at a
discount or for free.
 Ex: They are designed to increase sales by
building product loyalty, and attracting new
costumers.
