This is a presentation I held at SEM konferansen semkonferansen.no in Norway on the 16th of September.
It is about SPAM in social media, that it works and that it has become one very widespread activity.
1. SPAM
How to Cheat Social Media
jesperastrom.com
Digital Director @ Honesty
2. The contents of this presentation is for information purposes only. I do not endorse
or recommend putting these practices to practical use. If you choose to engage in
spam activities, malware, skimming or any other amoral or illegal practices, you do
so at your own risk. Be aware that some of the tactics explained in this
presentation are considered illegal in various countries.
I publish this presentation in order to share some insights on that things are not
what they seem to be. It is a part of Honesty’s quest of changing the Ad industry to
also expose those who take the foul route.
The contents of this presentation is the product of Jesper Åström and Honesty AB.
Neither party assumes responsility for any fortune or misfortune this information
might bring.
5. 1. My passion for Nigeria
letters
“Dearest Beloved...
After going through your profile I
decided to contact you for friendship and
assistance and distribution of my
inheritances have to say that I have no
intentions of causing you any Pains so I
decided to contact you through this
medium. I got your Contact through a
personal search via the internet.
As you read this, I don't want you to
feel sorry for me, because, I Believe
everyone will die someday but the most
important thing here is that I am dying in
the Lord.
My name is Mrs.Mary Wilson...”
6. 2. To tell you that things aren’t
always what they seeeeeem
7. 3. To learn - SPAMMERS are
often great at what they do
11. We want people who
Where can we find our
want our products to Buyer buyers?
come to our websites!
All people come to your
What do we need to do
website through a link or Link to get links?
through type-in!
But you get more than What do we need to do
buyers to your website to get traffic from those
that amount to your Traffic
links?
traffic!
You want to convert at
What do we need to do
much of that traffic into Conversion to convert that traffic?
buyers!
What do we need to do What do we need to do
get as much money out of Money get as much money out of
that conversion rate? that conversion rate?
19. What can YOU learn from this?
• Look at the words spammers use
• Look at their call to action
• Amend your titles for sharing on different
platforms
30. From Twitter
1. Search for a hashtag
2. Fetch the results, look for links
4. Create landing page for each link
3. Visit url’s and fetch titles
5. Send trackback