A presentation held at eMetrics Stockholm in October 2009. For a full recap of some details, please visit my blog.

1. Email and Social Media Optimize your work with tribes jesperastrom.com

2. Who am I jesperastrom.com

4. Killing some myths about Social media jesperastrom.com

5. Enter The Social Media Guru jesperastrom.com

7. Yes We can!!

8. Let’s enforce some social media theories jesperastrom.com

9. One in a million on facebook is 300 people! 300 ppl is a crowd jesperastrom.com

10. Long tail collaboration in Tribes jesperastrom.com

12. Find the leader and ask how you can improve! jesperastrom.com

13. Discuss what e-mail really is jesperastrom.com

14. Email is not an inbox jesperastrom.com

15. E-mail is an Identifier jesperastrom.com

17. E-mail is an Identifier jesperastrom.com

18. One way to use e-mail social media combined Finding tribal leaders jesperastrom.com

21. My favorite tools jesperastrom.com Newsletter Database Social media share buttons

25. So, what happens now? jesperastrom.com

26. This is how it is done Send unique newsletter Enter with unique tracker Shares with unique tracker Enter with unique tracker

27. Measure and group all success events jesperastrom.com

28. Result Opens 70% Clicks on 3 stories Shares 1 story Creates 3 new visits Opens 20% Clicks on 1 story Shares 1 story Creates 100 new visits Opens 100% Clicks on 5 stories Shares 0 story Creates 0 new visits User 1 User 2 User 3 jesperastrom.com

30. So what about the $$$!! jesperastrom.com

32. Find me @jesperastrom http://jesperastrom.com jesperastrom.com