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Digital Rights Campaigning:
How do decision-makers perceive
       civil society input?

            Yana Breindl
         Post-doctoral fellow
       Oxford Internet Institute
           21 March 2012
INTERNET CAMPAIGNING
Internet campaigning
Extension of action repertoire




                    (Van Laer & Van Aelst, 2010)
WHY CAMPAIGN?
Internet campaigning
Slacktivism/clicktivism critique
• If you don’t go to the streets, you’re not really
  engaged


                    ?
Assessing influence
• Awareness
• Credibility
• Change
Case study
EU CAMPAIGN ON COPYRIGHT AND
NET NEUTRALITY
The EU Telecoms reform

    Five European directives regulating the European
    telecommunications market

    Two controversial issues:
    – Graduated response / three-strikes
    – Net neutrality
A transnational campaign
High threshold campaign
• Protest websites
• Wikis
• Mailing lists…
High threshold campaign
• Political coding
PERCEPTION BY MEPS
Awareness
“It's impossible not to notice or be insensitive to
their argumentation”
                                     (ADLE political adviser)


“When you looked at sorts of networking sites, you
could see my reply was being passed around and
then people would contact you. In some stage, it
was like having your exam papers marked”
                                (EPP-ED MEP, rapporteur)
Credibility
“You absolutely had to take [them] into account.
Because behind them, there was an entire population of
people who make the economy of the future”
                                              (ADLE adviser)
“They present themselves as three guys in a garage but
behind they do have a few very well informed and
educated persons who are very competent on a certain
number of issues”
                                 (committee administrator)
“Loose interpretation that references previous stages but
rewrites certain parts”
                                              (S&D assistant)
Change
“When there is this type of campaign,
everybody starts doubting”
                                        (ADLE adviser)

“It showed how a small lobby, when they know
the techniques, can reach a lot”
                            (Committee administrator)

« Reflections of campaign all over package »
                                    (EP administrator)
CONCLUSIONS
Was the campaign successful?

    Broad awareness inside the institutions

    Battle for credibility
    
        Legitimacy
    
        Persuasion/expertise

    Relative influence
         
             Strong counter-lobbying
         
             Electoral pressure (or lack of)
         
             Relative power of the European Parliament
Conclusions
• How inclusive are political institutions?
  – Functional integration
• What type of citizen input is valued?
  
      Pure quantity of emails not sufficient, need to be
      different, fact-based and supported by direct
      contact with MEPs.
  
      Increases threshold for collective action.
Yana Breindl
 Oxford Internet Institute
yana.breindl@oii.ox.ac.uk

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Digital Rights campaigning in the EU, Yana Breindl ECF 2012

  • 1. Digital Rights Campaigning: How do decision-makers perceive civil society input? Yana Breindl Post-doctoral fellow Oxford Internet Institute 21 March 2012
  • 4. Extension of action repertoire (Van Laer & Van Aelst, 2010)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 12. Slacktivism/clicktivism critique • If you don’t go to the streets, you’re not really engaged ?
  • 13. Assessing influence • Awareness • Credibility • Change
  • 14. Case study EU CAMPAIGN ON COPYRIGHT AND NET NEUTRALITY
  • 15. The EU Telecoms reform  Five European directives regulating the European telecommunications market  Two controversial issues: – Graduated response / three-strikes – Net neutrality
  • 17. High threshold campaign • Protest websites • Wikis • Mailing lists…
  • 18. High threshold campaign • Political coding
  • 20. Awareness “It's impossible not to notice or be insensitive to their argumentation” (ADLE political adviser) “When you looked at sorts of networking sites, you could see my reply was being passed around and then people would contact you. In some stage, it was like having your exam papers marked” (EPP-ED MEP, rapporteur)
  • 21. Credibility “You absolutely had to take [them] into account. Because behind them, there was an entire population of people who make the economy of the future” (ADLE adviser) “They present themselves as three guys in a garage but behind they do have a few very well informed and educated persons who are very competent on a certain number of issues” (committee administrator) “Loose interpretation that references previous stages but rewrites certain parts” (S&D assistant)
  • 22. Change “When there is this type of campaign, everybody starts doubting” (ADLE adviser) “It showed how a small lobby, when they know the techniques, can reach a lot” (Committee administrator) « Reflections of campaign all over package » (EP administrator)
  • 24. Was the campaign successful?  Broad awareness inside the institutions  Battle for credibility  Legitimacy  Persuasion/expertise  Relative influence  Strong counter-lobbying  Electoral pressure (or lack of)  Relative power of the European Parliament
  • 25. Conclusions • How inclusive are political institutions? – Functional integration • What type of citizen input is valued?  Pure quantity of emails not sufficient, need to be different, fact-based and supported by direct contact with MEPs.  Increases threshold for collective action.
  • 26. Yana Breindl Oxford Internet Institute yana.breindl@oii.ox.ac.uk

Notes de l'éditeur

  1. = assemblage of objects, subjects and semantic resources. Technologies have always played an important role in collective action (show examples of that)
  2. Internet supported – low threshold Donating money, helping fair trade ( platforms to determine correct price etc.), street demonstrations
  3. Internet supported – high threshold Transnational demonstrations (Iraq war in 2003), transnational meetings or more violent protest actions
  4. Internet based – low threshold Online petitions, virtual sit-ins, Emergence of new movements: Avaaz
  5. Internet based – high threshold Protest websites, alternative media sites, culture jamming, hacktivism : Indymedia website ‘ electronic civil disobedience’, ‘hacktivism’ or as ‘cyber-terrorism’
  6. Internet based – high threshold Hacktivism : ‘ electronic civil disobedience’, ‘hacktivism’ or as ‘cyber-terrorism’
  7. Objective is to influence policy-making process
  8. (competition, spectrum, European regulatory authority, consumer protection...).
  9. High threshold and internet-based
  10. Open collaboration (add images of wiki, etherpad, etc.)
  11. Open collaboration
  12. EU Parliament open for civil society input. But, most MEPs not concerned directly with package. Internet issues considered as an economical issue (not a civil society one) or a hobby/gadget. Massive lobbying campaign: repeated emails, phone calls and letters to MEPs, media attention (am. 138). Online monitoring not welcomed by all MEPs: Oversimplification and misrepresentation of a complex piece of legislation. Absence of debate on other issues covered by package.
  13. Legitimacy – persuasive presentation of claims and expertise. Persuasive presentation of claims and expertise Critiques of citizen instrumentation, copy-paste activism, Attempts to discredit activists. Perceived as dogmatic and not-fact based, storytelling
  14. MEPs would double-check facts and position on controversial amendments: Influence on overall package small but very important on amendment 138 (three-strikes), less so on net neutrality. Influence reduced during conciliation, after elections.