Moving People to Action with Social Media
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Moving People to Action. Presented by Jesse Luna at the Center for Nonprofit Management's Social Media Day at Antioch University on March 19, 2012. @Jesseluna on Twitter, www.socialactionweb.com.
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Moving People to Action with Social Media
- 1. Moving People to Action March 19, 2012 Center for Nonprofit Management Social Media Day LA Jesse Luna, SEIU Local 721 Communications Specialist @jesseluna on Twitter * socialactionweb.com www.seiu721.org * www.facebook.com/seiu721 * http://twitter.com/seiu721
- 2. In the Past Year (Mass Media View) • Occupy Wall Street #OWS • Facebook Dominance • Social Good through Social Media • KONY2012
- 3. What Does It Mean to Move People to Action? Offline Online tactics + tactics
- 4. Enhancing with Social Media Offline tactics Online tactics • One-on-ones • Email • Letters • Petitions • Phone calls • Websites • Flyers • Texting • Canvassing • Blogs • Letters to the Editor • Social media sites • Press – Facebook release/media – Twitter outreach – YouTube • Online document sharing • Online chats
- 5. Moving People to Action To move people to action, online activities should all focus on list growth.
- 6. ABC • Focus on the ABC Always Be Collecting • Personal email addresses • Metrics (including A/B testing) • Cell phone numbers • Permission to email & text
- 7. Case Study: Keeping Libraries Public Goal: Supporting public services in our community • Public libraries • Our LA Zoo
- 8. Offline & Online Offline Tactics Online Tactics • Sacramento rally • Microsite • One-on-ones • Flyers • Petition • “Privatization • Online flyers Beast” (eats • Facebook libraries) • Informational • Twitter meetings • Online video • Media outreach
- 9. Microsite Petition 5,000+ Signatures List of Supporters YouTube video shares the story (350,000+ views)
- 10. Flyers Online • Scribd.com • Allows for easy sharing on Facebook and other social networking sites
- 11. Online Video • YouTube video on Microsite • Sharing video community events and City Council meetings • Individual videos of the Privatization Beast on the loose Blogs Magazine sites Twitter Facebook
- 12. Moving People to Action What mass media thinks we do What our funders think we do online What Mass Media thinks we do What we think we do What we really do
- 13. Thank you! • Questions? • One more thing…
- 14. Download this Presentation Now 1. Scan this QR code • Go to http://slidesha.re/smday-action
Notes de l'éditeur
- The state of online mobilization – Mass Media View
- Offline tactics. This is what you are already doing successfully. Online tactics enhance what you are doing offline. If the tactics don't really enhance what you are doing offline then don't worry about them.
- Online tactics used to enhance offline tactics.