1. True Ventures 2010 Jesse Schell

4. Our Founders

11. The Future of Social Gaming Branded Content 3D Browser Games Multiplatform Gaming Kids and Families Connecting to Real Life

14. Games Real Life

16. +10! +20! +20!

17. +10! +10! +5!

18. +500! +45!

19. +200! +50!

20. +50! +100! +30!

21. +10! +10! +10! +10! +10! +500!

22. +100! +100!

23. + +2700!

24. +2000! +9000! +5000!

25. +10! +30! +5! +100! +5! +30! +1000! +50! +30! +200 +30! +300! +25! +75!

27. ?

28. Games provide: Clear Feedback A Sense of Progress The Possibility of Success Mental and Physical Exercise A Chance to Satisfy Your Curiosity A Chance to Solve a Problem A Feeling of Freedom

29. Two Dangers

30. Danger 1: The Innovator’s Dilemma

32. 1500 FTE $300M + - - = WTF?! - + = WTF?! + $100M $500M $600M

34. Danger 2: Rewards can Backfire

37. Eight Keys to Successful Game-ification

38. Key 1: Make it Engaging

39. Key 2: Make it Effortless

40. Key 3: Make it Uncheatable

41. Key 4: Make it Not Embarrassing

42. Key 5: Design around the “moment of payment”

43. $350M + =

44. > I

45. Key 6: Embrace Diverging Technologies

49. The Hype Curve

51. The Hype Curve Put Jokes Here

53. “Shampoorn” + =

54. Key 7: Embrace Important Trends

55. Have you noticed?

56. Beautiful!

57. Customized!

59. Shared!

64. Real!

66. TV Reality TV Groceries Organic Groceries Big Mac Angus Burger

67. + =

68. Advergaming

75. Are your friends on drugs? Report them NOW and get 30,000 pieces of Silver! Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth One Million Gold! Buy 10 Cartons, Unlock a Bentley!

76. Key 8: Make Life Better

78. Thanks! Web: jesseschell.comTwitter: @jesseschell Email: jesse@schellgames.com