Talk from AWE 2017, where Jesse Schell makes predictions about the state of AR and VR in the years 2025 and 2035.

1. Updates from the Future
AR and VR in 2025
@JesseSchell
AWE 2017

4. 2025 Prediction 1:
VR gaming revenue will
be $7.5B - $22.5B

6. 2025 Worldwide VR Gaming Revenue
VR $7.5B
PC/Console $67.5B
Mobile $75B
VR $22.5B
Mobile $67.5B
PC/Console $60B
Min:
Max:

8. Under 25
Lots of Interest
Can’t afford it
Over 25
Some Interest
Can afford it

10. 2025 Prediction 2:
Most VR interaction will
be through handheld
controllers

11. NOYES

12. 2025 Prediction 3:
Parasite VR systems will
be in the minority

16. 2025 Prediction 4:
AR revenue is about 15%
of VR revenue

17. 15%85%
VR with cameras see-through AR

18. AR Mass Market Obstacle 1:
The glasses look stupid.

19. Too Dark Too Ridiculous

29. G : Good
E : Evil
W : Wise
F : Foolish
K : Kind
C : Cruel
E C

30. AR Mass Market Obstacle 2:
Surveillance is creepy.

31. AR Mass Market Obstacle 3:
Limited FOV is a big
problem.

35. Nimrud Lens
700 BC
Fresnel Lens
1823
Hologram
1948

39. AR Mass Market Obstacle 4:
Sensing technology is not
ready.

44. AR Mass Market Obstacle 5:
There is no killer app.

52. Industrial
Architectural
Medical
Military

71. Thanks!
Slides: http://jesseschell.com
Twitter: @jesseschell
2025 VR Predictions
1. VR gaming revenue will be
$7.5B-$22.5B
2. Most VR interaction will be
through handheld controllers
3. Parasite VR systems will be in
the minority
4. AR revenue is 15% of VR
revenue
2025 AR Obstacles
1. The glasses look stupid.
2. Surveillance is creepy.
3. Limited FOV is a big
problem.
4. Sensing technology is not
ready.
5. There is no killer app… yet.