3. Appeal
The plot is unique and many of the stars are Hollywood A list.
They use many establishing shots and bird’s eye view shot of the
city to suggest the scale of the movie, as it will be a large event
that could affect or influence everyone. The skill and
showmanship of the magicians informs the viewer that the film
will be shocking and entertaining. People may be convinced to
watch it as they want to find the truth behind the magic.

4. Characters
The four horsemen are moral and heroic which engages the
viewer. Though no relationships are clear there characters are
well presented.

5. It is obvious that they are witty and intelligent characters which
creates curiosity, as the audience don’t know why they are as
confident as they are nor if anything will change them. The
leader of the group is allegedly the J.Daniel. Sarcasm and a blasé
attitude makes them interesting and as their intentions unknown
the audience is intrigued as they aren't entirely sure if they are
the heroes they seem to be.

6. Narrative
The scene where Thaddeus is explaining the actions of the
magicians and illusionists is used to create the narrative.
Alongside the images of the tricks and the diegetic speech from
the scene of the public show. The dialogue is edited to create a
voiceover.

7. Camera
The trailer uses numerous camera movements such as the crab
over the audience, the panning of the illusionists and the
tracking back (dollying). This makes it seem as though all is being
seen which means every event is more shocking. The panning
movement and close ups also show the emotions making the
characters
relatable as well
as realistic.

8. Sound
Sound effects are used to compose a distorted soundtrack which
further increases anticipation. The soundtrack is dramatic
because it stops and starts suddenly also changing as it does to
indicate the amount of mystery and surprise.
Diegetic dialogue-
“every one in this room is a victim of hard times” –Unique.
“The closer you look the less you’ll actually see” – Skill.
“We’re gonna return some of that money back to you” – Robin
Hood.
“Always be the smartest guy in the room – Again repeating the
Skill making the audience wonder how skilled.

9. Success
This was successful because it represented the genre and the
direction of the film. Therefore it will have targeted the precise
target audience they decided upon. I feel the trailer shows a
range of personalities, so everyone in the audience will be able
to relate and be interested in a particular character. The shots in
the arena creates excitement because it suggests that the
audience will get to see a magic show then be able to discover
the secrets behind it.

10. Codes and conventions
There is a sequence of seemingly unconnected irrelevant shots
with cuts to a blank screen. Thus generating suspense. A
narrative is formed with the use of diegetic dialogue from the
film as a voiceover. This introduces the characters whilst showing
the genre through shots. Medium close ups of the main
characters ‘to draw in the audience’. Establishing shots are used
to state location; going against convention however they have
used 8. I believe this was unwise because these spaces might
have been used to reveal more about the story or develop
relationships further.

11. Why this one
Generates admiration when exposing the supposed aim of the
main characters. The genre is rare in modern production so the
trailer exhibits its many features and possible twists. A viewer
may become invested in the movie as they realise there will be a
many different secrets uncovered. Sound effects at the end of
the trailer emphasize the modern style (as it is common of many
other new trailers) and the talent as the cast listing appears.