social influence, thanks sir Drury

1. DRURY B. GAMA
SUBJECT TEACHER
SOCIAL INFLUENCE

2. 1. Distinguish the various roles of
different individuals in society and how
they can influence people.
2. Express ways of showing positive and
good influence to others.
•LEARNING OBJECTIVES:

3. SOCIAL INFLUENCE
•change in behavior that one person
causes in another, intentionally or
unintentionally, as a result of the way
the changed person perceives themselves
in relationship to the influencer, other
people, and society in general.

4. NORMATIVE SOCIAL
INFLUENCE
occurs when we publicly conform, often
to gain social acceptance and avoid
rejection.
our conformity is public but not
necessarily private (we don’t actually
become convinced that the group’s
direction is correct).

5. INFORMATIONAL SOCIAL
INFLUENCE
It is voluntarily conforming to group
standards when we are uncertain about the
correct answer or behavior.
it leads to both private and public changes.

6. Social media
influencers
people, brands, and personalities
online that people trust. They are
people who spark discussion and
who inspire action.
Political
leaders
people who create and implement
the laws of the land.
Religious
leaders
leaders within religious groups, and
“faith communities” who works for
the purpose of serving and
the word of God.
WHO ARE THE SOCIAL INFLUENCERS?

7. Celebrities
famous personalities and broad
public recognition of a person or
group as a result of the attention
given to them by mass media.
Citizen
influencers
These are people who have not
necessarily ever been on
television but can influence.

8. WAYS OF SOCIAL INFLUENCE
1.GUIDANCE - the ability of a person in authority to guide
others to achieve certain organizational goals.
2.LEADERSHIP - the process of social influence that maximizes
collaborative efforts towards the achievement of a particular
goal. - FORBES
3.FOLLOWERSHIP - being interested in and with support in
the progress or development of something which results to
the welfare of the majority. - THESAURUS
4.INSTRUCTION – the ability to maximize the potential and
empower others to become active agents of profound
individual and social change through character reformation
or education.

9. FORMS OF SOCIAL INFLUENCE
1.IMPLICIT EXPECTATIONS are unspoken
rules. Like the unwritten laws of middle
school, implicit expectations are enforced
by group norms.
2. EXPLICIT EXPECTATIONS are clearly and
formally stated— not at all subtle.

10. DESCRIPTIVE
NORMS
It refers to what is
commonly done,
that is, what most
people do.
INJUNCTIVE NORMS
It refers to what is
socially sanctioned,
that is, what society
says people are
supposed to do.

11. TYPES OF SOCIAL INLFUENCE
1. CONFORMITY involves a change in
behavior, belief, or thinking to be like others,
it is the most common and pervasive form of
social influence.
Conformity is very strong, particularly
among middle and late adolescents.

12. 2 KINDS OF COMFORMITY
• Both PUBLIC CONFORMITY (conforming
thoughts or behaviors shared with others) and
PRIVATE CONFORMITY (conforming thoughts or
behaviors kept to oneself, not shared or
observed by others)
• When we publicly conform, we might secretly
acknowledge that we’re just pretending to go
along with the group—but private conformity
means that we’ve really become convinced.

13. TYPES OF SOCIAL INLFUENCE
2. SOCIAL ROLES/EXPECTATIONS from
a group about how certain people are
supposed to look and behave. We share
stereotypes about how elementary school
teachers, rock musicians, clergy, and
presidential candidates publicly engage
with others.

14. TYPES OF SOCIAL INLFUENCE
3.OBEDIENCE a person follows what
someone tells him or her to do, although it
may not necessarily reflect the person’s
set of beliefs or values. Similar to
compliance usually stems from either
respect or fear of the authority figure.

15. TYPES OF SOCIAL INLFUENCE
4. COMPLIANCE occurs when you behave in
response to a direct or indirect request.
With compliance, there isn’t necessarily any
threat of punishment for not doing the
behavior—it is a request, not a demand.
5. PERSUASION is used by one person or
group to influence another to change their
beliefs, actions, or attitudes.

16. TYPES OF SOCIAL INLFUENCE
6. CONVERSION occurs when an individual
wholeheartedly changes his or her original
thinking and beliefs, actions, and attitudes to
align with those of the other members of a
group.
7. REACTANCE is when there is a willing
rejection of a social influence being exerted on
an individual or group. This is also known as
anti- or non-conformity.

17. TYPES OF SOCIAL INLFUENCE
8. MINORITY INFLUENCE happens when a
majority is influenced by a much smaller
group and when the minority’s way of
looking at and doing things are accepted.
 This may happen when the minority owns
and wields power economically, politically,
and socially; or if the majority are
uninvolved and detached from issues.

18. HOWEVER,
INFORMAL SOCIAL NORMS (also called group
norms)—rules that indicate how people are
expected to behave in particular social
situations.
If we fail to meet social norms, our chances of
being accepted by the group decrease.

19. HOWEVER,
Group norms can also create a HERD
MENTALITY (the tendency to blindly follow
the direction your group is moving toward).
Suddenly you may find yourself proclaiming
strange and dangerous beliefs. “Going along
to get along” can also lead to authoritarian
leaders, and a herd mentality can make small
conflicts mushroom into dangerous
confrontations.

20. FILIPINO VALUES
SOCIAL VALUES
 These are standards, that individuals and
social groups employ to define personal goals
and essentially shape the nature and form of
social order in a collective i.e., what is
acceptable and not acceptable, what ought or
not to be, what is desirable or non-desirable
(Tsirogianni & Gaskell, 2011).

21. FILIPINO VALUES RELEVANT TO SOCIAL INFLUENCE
1. UTANG NA LOOB may mean debt of gratitude
and reciprocity. We keep to heart the good
deeds we receive from someone, especially when
we need help. It is as if we say we are indebted
to that person for life.
Could either be reciprocated in:
1. returning a favor
2. paying it forward

22. 2. HOSPITALITY One of the values by which Filipinos
are famous of being polite and accommodating to
other people.
3. BAYANIHAN SPIRIT is one of communal unity,
helping others without expecting rewards, to achieve a
achieve a certain goal.
4. PAKIKISAMA (Fellowship) - Filipinos value being
part of a group or community or event that makes us
together or makes someone belong to a group.

23. 5. PAKIKIPAGKAPWA-TAO - smooth
interpersonal relationship rooted in respect. - LYNCH
6. BAHALA NA (whatever happens, happens)
shows the value of adaptability and quick
thinking. It exemplifies one’s belief in a higher
power and submitting one’s fate to elements that
cannot be controlled.
serves as a sort of positive affirmation that
allows them to deal with a problem right then
and there.

24. 7. CLOSE FAMILY TIES – it results in extended
family structure. It is because Filipinos believe
that families should be together and help each
other out.
8. RESPECT FOR THE ELDERS - Filipinos have high
regard for their elderly, including their parents.
Socially, we conform to what they think is right
(most of the time right, but not always).