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[object Object],[object Object]
[object Object],[object Object]
Site Structure
Content & Images
Crawlers
Promotion
Extensions
Tools
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object]
Create unique title tags for each page
Use brief, but descriptive titles
[object Object],[object Object]
[object Object]
[object Object],[object Object]
Use unique descriptions for each page
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
Create a simple directory structure
Provide one version of a URL (301's)
[object Object],[object Object]
Breadcrumbs
Allow for the possibility of a part of the URL being removed
[object Object],[object Object]
Google Site Map
[object Object]
[object Object]
[object Object],[object Object]
3 click rule
Text links vs. dropdowns & pictures
Breadcrumbs
[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object]
When you blog, write like you are directly speaking with that person, visualize him/her
Use words, phrases that people search for
[object Object],[object Object],[object Object]

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