Web & Social Media Analytics Previous Year Question Paper.pdf
Secondary research script
1. Secondary Research
Channels
This shows what channels are the most popular.
Genres
This image shows that entertainment is the most watched television genre.
TV shows
This tells us in August the most watched television programme was The Great British Bake Off on BBC1.
Reality shows
This chart shows that the most popular reality show was Geordie shore.
Reality TV series
This image shows a list of popular shows that has not been updated recently, I know this because the
dates are from a long time ago and they are not exactly the same dates as each other.
Reality show
This image shows a list of most watched reality shows from a different website. This shows that a
programme on the travel channel called Anthony Bourdain: No reservations was the most watched
programme.
Live TV and Catch up.
This graph shows how many people watched live TV and how many watched the same programme on
catch up.
Shared Channels.
This image shows all of the shared channels the most popular appears to be BBC1, closely followed by
ITV.
Reviews.
This image shows a website called digital spy where hundreds of viewers have got involved online by
joining in the conversation and writing their views and opinions about the latest episode.
Twitter.
This image shows a twitter page where thousands of viewers have joined in with the conversation online
by hash tagging the chosen show such as #TOWII to get involved.