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centercentre.com
jivins centercentre.com@
Jessica Ivins
@jessicaivins #WIAD16
WORLD INFORMATION
ARCHITECTURE
(IA) DAY
#WIAD16
What is information
architecture (IA)?
“IA is how we organize
everything in the design
to help our users find the
specific content they're
seeking.”
Center Centre
#WIAD16
How we organize stuff so
that people can
understand it.
Today’s Agenda
10:40 Welcome, Giveaways, and Sponsor
Interview
11:00 Workshop
11:50 Break for Coffee and Snacks
12:05 Jared Spool’s Presentation
12:50-1:00 Wrap Up
1THANKS TO
OUR
SPONSORS
#WIAD16
Giveaways for Everyone
More Giveaways for
Everyone
Balsamiq: 3 months to myBalsamiq
InVision: 3 months free, full license
Proto.io: 60 days free, full license
UIE: 48-hour access to any UX video
seminar in their library
Usertesting.com: 2 complimentary
usability tests
#WIAD16
Raffle Giveaways
Bundle of Three
Prototyping Tools
Mockplus: 1 license
Axure: 1 Axure Pro license
Justinmind: 1 perpetual license
2SPONSOR
INTERVIEW
3INFORMATION
ARCHITECTURE
(IA) WORKSHOP
“Information architecture
(IA) is how we organize
everything in the design
to help our users find the
specific content they're
seeking.”
Center Centre
#WIAD16
IA is all around us.
Source: http://goo.gl/8vD2M7
Libraries
Stores
Source: http://goo.gl/SUiWaj
Restaurant Menus
#WIAD16
When done well,IA helps
us find things.
When it’s not done well,
IA can frustrate us.
Winchester Mystery House
#WIAD16
Using a website with a
poor information
architecture can feel a lot
like finding your way
through the Winchester
Mystery House.
#WIAD16
Activity:
Explore IA with Candy
Thanks!
Abby Covert Christina Wodtke
#WIAD16
There are no right or
wrong answers in this
workshop.
#WIAD16
While working in pairs,
sort and organize the
candy in a way that makes
sense to you and your
partner.
Our Activity
Pair up with the person next to you.
Each pair gets one bowl of candy.
Sort and organize the candy in a way
that makes sense to you and your
partner.
There are no rules or guidelines for
sorting, yet.
You’ll have 3 minutes.
#WIAD16
Write your classification
method on a sticky note.
Source: http://goo.gl/t72Wp5
Source: http://goo.gl/23Ch8J
#WIAD16
How would you sort the
candy for your candy
store?
Work with Your Partner
How will customers look for candy?
How will you arrange the candy so that
it’s easy to find?
You’ll have 2-3 minutes.
#WIAD16
Write your classification
method on a sticky note.
#WIAD16
Meet Your Customers
Source: http://goo.gl/nkFwai
Maddie
#WIAD16
Would Maddie and her
Mom be able to find a
Reese’s peanut butter
cup?
Source: https://goo.gl/0rn2sc
Mike
#WIAD16
Can Mike find nut-free
chocolate based on how
you organized the candy?
Source: http://goo.gl/E4Ffld
Nadine
Source: http://goo.gl/FjSR4w
#WIAD16
Can Nadine re-find the
booger candy?
#WIAD16
IA is hard.
#WIAD16
A well-planned IA helps
designers organize
information so that
people can find what
they’re looking for.
4THE FIVE WAYS
OF ORGANIZING
INFORMATION
Source: https://goo.gl/w102zK
#WIAD16
LATCH:
The Five Ways of
Organizing Information
#WIAD16
Location
Alphabetical
Time
Category
Hierarchy
#WIAD16
Location
Source: https://goo.gl/R2Fvl3
#WIAD16
Alphabetical
http://goo.gl/Gu6CA
Source: https://goo.gl/9dR2gd
#WIAD16
Time
Source: https://goo.gl/grkJUf
#WIAD16
Category
Source: http://goo.gl/Zf3Tr7
#WIAD16
Hierarchy
#WIAD16
UX Designers Use the Five
Ways of Organizing
Information All the Time
#WIAD16
IA can be challenging and
fun. :)
#WIAD16
Any Questions?
#WIAD16
A Few More Giveaways
Please
Keep the candy or put it back on the
plate.
Keep or throw away the stickies you
wrote on.
Pick up the giveaways info from the
schwag table.
Enjoy snacks and coffee.
centercentre.com
jivins centercentre.com@
Jessica Ivins
@jessicaivins
THANK YOU.
#WIAD16
Even More Giveaways
Please
Take candy and leftover snacks home
with you!
Put unwanted candy back on the plate.
Pick up the giveaways info from the
schwag table.
Continue being awesome.
centercentre.com
jivins centercentre.com@
Jessica Ivins
@jessicaivins #WIAD16
THANK YOU.

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World IA Day 2016 with Jared Spool