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What does your
website say
about you?
If you’re a business owner
You’re juggling a million things.
And so is everyone else.
you only have seconds
to capture a new customer’s attention.
With tons of options to choose from,
the right message?
Is your homepage sending
The following slides contain
brand research
on 12 Seattle Businesses
Providing a glimpse
into what people think when they land on each site.
First, let’s take a look at an
example
Warm · Familiar · EstablishedOdd Dog Media
People think this
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Seattle Creative Agency Average
0 MaxMax
company is
Notice the comparison to
industry average.
Company score
Industry average
Now for the
results
Companies that skewed to the
right
8ninths.com
What people see
8NINTHS
SPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
8ninths.com
What people thinkBrand perception based on your homepage
8NINTHS
SPECIALIZE IN HIGH END BESPOKE WEBSITES AND APPS
Seattle Creative Agency Average
0 MaxMax
What people see
Creature Seattle
Strategy. Advertising. Design. Moments.
Welcometocreature.com
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
What people thinkBrand perception based on your homepage
Creature Seattle
Strategy. Advertising. Design. Moments.
Welcometocreature.comSeattle Creative Agency Average
0 MaxMax
Wexley.com
What people see
Wexley
School for girls
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Wexley.com
What people thinkBrand perception based on your homepage
Wexley
School for girls
Seattle Creative Agency Average
0 MaxMax
Companies that skewed to the
left
3crowncreative.com
What people see
3 Crown Creative
CustomWordpress Development
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
3crowncreative.com
What people thinkBrand perception based on your homepage
Seattle Creative Agency Average
0 MaxMax
3 Crown Creative
CustomWordpress Development
Foundryinteractive.com
What people think
Foundry Interactive
We build experiences that tell your story and engage your customers
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Foundryinteractive.com
What people thinkBrand perception based on your homepage
Foundry Interactive
We build experiences that tell your story and engage your customers
Seattle Creative Agency Average
0 MaxMax
http://rorymartin.com/
What people think
Rory Martin
Interactive marketing & webdesign
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
http://rorymartin.com//
What people thinkBrand perception based on your homepage
Rory Martin
Interactive marketing & webdesign
Seattle Creative Agency Average
0 MaxMax
A mix of
left & right
Odddogmedia.com
What people think
Odd Dog Media
Online marketing for local businesses
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Odddogmedia.com
What people thinkBrand perception based on your homepage
Odd Dog Media
Online marketing for local businesses
Seattle Creative Agency Average
0 MaxMax
Publicisseattle.com/
What people see
Publicis Seattle
Adventurous thinking & ideas
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Publicisseattle.com/
What people thinkBrand perception based on your homepage
Publicis Seattle
Adventurous thinking & ideas
Seattle Creative Agency Average
0 MaxMax
Companies that follow the
average
Deloittedigital.com
What people see
Deloitte Digital
Full service design and development agency
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Deloittedigital.com
What people thinkBrand perception based on your homepage
Deloitte Digital
Full service design and development agency
Seattle Creative Agency Average
0 MaxMax
Heyadvertising.com/
What people see
Hey
We are an (ad) agency
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Heyadvertising.com/
What people thinkBrand perception based on your homepage
Hey
We are an (ad) agency
Seattle Creative Agency Average
0 MaxMax
Now let’s look at
feminine vs. masculine
Thisisdk.com/
What people see
Digital Kitchen
Expect greatness
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Thisisdk.com/
What people thinkBrand perception based on your homepage
Digital Kitchen
Expect greatness
Seattle Creative Agency Average
0 MaxMax
One of the
highest
‘feminine’
ratings in the
study
Wongdoody.com
What people see
Wongdoody
People remember the unexpected
Cold
Inexpensive
Traditional
Serious
Masculine
Quiet
Familiar
Established
Boring
Rigid
Warm
Premium
Innovative
Fun
Feminine
Loud
Unique
Fresh
Surprising
Flexible
Wongdoody.com
What people thinkBrand perception based on your homepage
Wongdoody
People remember the unexpected
Seattle Creative Agency Average
0 MaxMax
One of the
highest
‘masculine’
ratings in the
study
Comparing 50 Seattle Creative Agencies
Want to see more?
work with me!
/about.me/jessicajobes
Questions, comments,

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