5. FAST : SPECTRUM | MARKET DIFFERENTIATION
All-Terrain = White rubber psi recommendations, branding and size on side of tire.
Layers of white rubber indicate significant tread wear, as well as side wall damage
and tire punctures. Includes largest tread for aggressive, off-road driving
conditions and run-flat technology.
6. FAST : SPECTRUM | MARKET DIFFERENTIATION
Eco/Touring = Green rubber psi recommendations, branding and size on side of
tire. Layers of green rubber indicate significant tread wear, as well as side wall
damage and tire punctures. Manufactured using the least amount of natural rubber
for the line, as well as low-rolling resistance technology.
7. FAST : SPECTRUM | MARKET DIFFERENTIATION
Economy = Blue rubber psi recommendations, branding and size on side of tire.
Layers of blue rubber indicate significant tread wear, as well as side wall damage
and tire punctures. Smallest tire in the FAST line, radial tread and low rolling
resistance technology, and lowest priced.
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12. REFRAMING FAST : SPECTRUM | MOBILE CAPABILITIES
All tires include RF chips embedded in colored rubber layers, and
communicates directly with the user via computer or mobile phone
to alert in the event of:
• significant tire pressure loss
• an initial appearance of colored rubber layer, and links directly to a brand-
specific resources for diagnosing the tire problem, as well as a list of resources
on where/how to rotate or replace a tire if needed.