Delivered at Casual Connect Europe 2017. Most developers don’t treat ads monetization seriously, postponing the placement and integration to the late stages of game development. However, the most successful games use rewarded video ads as an important part of players’ on-boarding and journey. In this session, we’ll look at how to make rewarded video ads a native part of core game loop and make the maximum not only in terms of revenue, but also to increase crucial metrics like retention, engagement etc.

1. Ads as a Part of Game Design:
Best Practices
Slava Taraskin
Unity Ads
slava@unity3d.com

2. Agenda
• When to Think about Ads
• How to Measure a Successful Integration
• Video Ads in Your Game: Tips & Tricks

3. Game Balance
• Test it DURING soft-launch, not
AFTER
• Potential “Currency conflict”
• Try as many places as you can
• Frequency (mainly for
Interstitials)

4. How to Measure a Successful
Integration

5. How Do You Measure?
eCPMAd RevenueARPDAU# of Impressions

6. % of DAU Watching Ads
30%

7. % of DAU Watching Ads
60%

8. Ads per Watcher

13. Our stats
Average:
% of DAU Watching Ads 26%
Ads per Watcher 2.4
TOP-50 Games:
% of DAU Watching Ads 37%
Ads per Watcher 3.4

14. Tips and Tricks

15. Currency is not a Reward
Players don’t want Currency
Players don’t know what your currency is worth
PROGRESS

17. Hill Climb Racing 2
% of User watching Ads – 39%
Ads per Watcher – 2,74

18. Engage and Train
Offer Players to Try / Use In-game Stuff
for Video Ads

19. Titan Brawl / Omnidrome

20. Non-Currency Integrations

23. PewDiePie’s Tuber Simulator

25. % of User watching Ads –
75%
Ads per Watcher – 3,5
Ad Revenue – 53%

26. Conclusion
The Balance Does Exist!
Onboarding, progressing, retaining and
monetizing;
Rewarded Video, a silver bullet.

27. Questions?
Meet us @Unity Booth
Email: slava@unity3d.com
Skype: vyacheslav.taraskin
Unity Ads Blog: http://bit.ly/ads_blog