Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.

3. So what’s
going on?

5. ATTRACTION

6. Future games talent!

7. But what
about now?

8. Sort your shop window
Ditch the desirables
Mind your language
Bulldoze your barriers
Balance your shortlists
Maximise the Talent Pool
Candidate Attraction 101

9. SELECTION

11. Attribution bias
Contrast effect
Affinity bias
Conformity bias
Beauty bias
Halo effect
Horns effect
Confirmation bias
Ambiguity effect
Base rate fallacy
Hyperbolic discounting
Restraint bias
Post purchase rationalisation
Time saving bias
Third person effect
Zero sum bias
Naive realism
System justification
Ultimate attribution error
Self-serving bias
Outgroup homogeneity
Clustering effect
Authority bias
False consensus bias
Recency illusion
Stereotyping
Status quo bias
Pro-innovation bias
Mere exposure effect
Courtesy bias
Loss aversion
Bandwagon effect
Anchoring
Availability heuristic

12. How we de-
bias?

13. Depersonalise CVs
Mix up your selection toolkit
Interview with people unlike you
Don’t form opinions in interviews
Use structure, scoring & notes
Measure only the essentials
Look for a growth mindset
Cultural fit Cultural add
Selection 101

14. DEVELOPMENT

15. RETENTION

16. Reward & Benefits
Working models
Team environment
Training & Development
Coaching & management
Having a voice
Policies
Support
Culture 101

17. ButwhyshouldIdoallofthis?

18. Different perspectives
Increased creativity
Higher levels of innovation
Faster problem solving
Better decision making
Increased profits
Diversity 101

19. Higher employee engagement
Reduced employee turnover
Better company reputation
Improved hiring results
Reflecting the customer base
Diversity 101

20. IT’S THE
RIGHT THING
TO DO
Diversity 101

21. G Into Gaming - Aims
To support studios with best practice in the ASDR areas
To help to build the future talent pipeline of females into games
To attract and engage women from other industries into games
To support women in the games industry to develop, grow & stay!

23. Join us!
www.g-intogaming.co.uk/charter
BE A CHAMPION
OF CHANGE